👉 Book a private coffee chat with me here: https://tidycal.com/joyrowland/coffee-chat-with-joy
If you’re skilled, experienced, and visible — but your income still feels capped or inconsistent — this video will explain why.
The difference between women who scale their income and women who stay stuck isn’t effort, confidence, or talent.
It’s an identity shift most people never talk about.
If you’ve done the workshops, invested in coaching, and know you’re capable of more — but your income still feels inconsistent — this video is for you.
In this training, I break down the exact identity difference I see between women who scale their income and women who stay stuck — even when they’re smart, skilled, and experienced.
This isn’t fluffy mindset work.
This is about how high-earning women think, decide, and lead differently — and why operating from the wrong identity quietly caps your income.
In this video, you’ll learn:
→ The difference between the operator identity and the decision-maker identity
→ Why doing more doesn’t fix income problems
→ Why confidence comes after action, not before
→ How high-earning women treat support as leverage
→ Why income growth is an identity shift, not a strategy problem
If this feels uncomfortably accurate, that’s not an accident.
👉 Book a private coffee chat with me here: https://tidycal.com/joyrowland/coffee-chat-with-joy
👉 Watch the next video to continue this shift: https://youtu.be/ne7akD9N_OE&list=PLQcMYqDvv09lsX34oarqXMwP58lJirFu1
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And please share this with a woman in your life who’s ready for her next level.
Timestamps / Chapter Markers
00:00 Why Skilled Women Still Feel Income-Stuck
00:26 The Identity Shift No One Talks About
01:24 Operator vs Decision-Maker Identity
02:51 Why Doing More Doesn’t Change Income
03:49 The Confidence Trap Keeping Women Stuck
05:15 “I Should Be Able to Figure This Out” Belief
07:14 The One Question High Earners Ask
08:14 Identity #2: The Decision-Maker
09:40 Deciding Before Certainty
11:39 Treating Support as Leverage
14:03 Why Doing It Alone Slows Growth
15:57 Investing at the Level You’re Going
16:55 Optimizing for Speed, Stability & Sustainability
18:22 The Real Cost of Staying Stuck
19:50 Who You Must Become to Scale Income
21:19 Decide Your Way to the Next Level
22:17 How to Work With Me