In this episode of Next Level You, I’m joined by Maddy Alexander-Grout, a qualified business strategist who helps entrepreneurs to get Visible, she is also a TikTok specialist and ADHD Coach.
For over a decade, Maddy has built a career as a money specialist and ADHD money influencer on TikTok, where she has garnered over 68,000 followers. She is a CPD-accredited neurodiversity specialist, and works through Access To Work and directly with her clients.
Maddy has bought, sold and acquired businesses as well as raising significant amounts of investment, she has also had a failed business which taught her way more about business than the successful ones. She knows what not to do!
Maddy uses a mixture of coaching and mentorship to help her clients to grow their business and their visibility. Maddy has won multiple awards and is frequently featured in That’s Life Magazine, BBC Radio Solent, The Sun, Metro, Daily Mail, and The Metro. She is a recent finalist for Money Influencer of the Year at the British Bank Awards and she was chosen as one of the most influential disabled people in the UK in 2024.
Her book, “Mad About Money,” is due out through Wiley in March 2025. They approached her off the back of her visibility. Maddy is going to be giving you a beginners guide to getting started on TikTok on the 19th of February
Maddy’s journey is one of resilience, reinvention, and authenticity, and she doesn’t hold back in sharing the highs, lows, and hard-won lessons from her business journey.
We dive into:
The power of owning your personal brand and being unapologetically yourself
How Maddy built (and lost) a UK-wide franchise—then bounced back stronger
Overcoming failure, rejection sensitivity, and imposter syndrome
Why resilience isn’t about never falling—it’s about how you get back up
Practical strategies for stepping out of the shadows and getting visible in your business
From making headlines (both good and bad) to turning adversity into action, Maddy’s story is a masterclass in how to keep moving forward—even when life throws unexpected curveballs.
If you’ve ever felt stuck, lost, or afraid to take the next step, this episode will inspire you to push beyond your comfort zone and show up as the most authentic version of YOU.
Find Maddy here: https://stan.store/maddyalexandergrout
You can follow me here:
Facebook: https://www.facebook.com/toni.addinall
Instagram: https://www.instagram.com/toniaddinallstrategist/
LinkedIn:www.linkedin.com/in/toniaddinall
Tik Tok: Toni | Action & Accountability (@getaccountablewithtoni)| TikTok
