Description: The NFL delivered some of its best ratings ever for Week 1, despite going head-to-head against the US Open final—which also had its best TV performance in 10 years and likely its best attendance ever. FOS newsletter writer Eric Fisher gives context to the big numbers in both football and tennis, and what it means for other major sports trying to go up against the NFL.

Plus, Front Office Sports Today is joined by Owen Hanson, also known as the “Cocaine Quarterback,” who went from being a walk-on for Pete Carroll's champion USC team to a kingpin for the Mexican drug cartel. Hanson opens up with his story and explains how NIL could've changed everything.

Also, Cllct founder Darren Rovell believes he has the greatest piece of signed memorabilia ever, NBA commissioner Adam Silver addresses the media, and Bill Belichick loses a legal battle.