Matt Report

Niching down your web design business

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In this episode, Matt Medeiros interviews Sara Dunn from the 11Web Agency. Sara is a website maker and SEO Consultant running a remote business based in Battle Creek Michigan. She talks with Matt about her recent use of YouTube and how she is committed to producing regular content along with creating a niche for her freelance business.

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Matt Report - A WordPress podcast for digital business owners
Niching down your web design business
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What you will learn from this Episode:

Creating a remote team:

  • Sara’s business team was initially started by hiring a local coworker to do web development and support in the business. (3:54)
  • Another remote coworker was brought on to help with design. (4:11)
  • A Virtual Assistant was added to keep projects and everything organized. (4:22)

    • Lessons learned:

    • When you are looking to hire a remote worker for your business you can give them a test project to evaluate their skills. (6:40)
    • A remote worker needs to be able to meet deadlines and communicate well. (6:50)
    • You need to find people who are comfortable with the remote working lifestyle and are used to working alone or on the road. (7:15)

      • Challenges of Growing an Agency:

      • There is a challenge of trying to find the “right” customer who is willing to budget and pay for the level of service that you are providing. (8:26)
      • Many new customers are found through networking events and referrals.  (8:50)
      • The pool of people who want to pay for a great website gets smaller as the prices go up. (9:00)
      • It is difficult to find clients from a wide geographic area when you are working as a generalist. (9:19)
      • It can be very helpful to create an interesting niche for your business where clients take notice. (9:40)
      • Making the pivot in your agency to a specific group of businesses can be scary. There is a lot of training, marketi...
        • ...more
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