Today, our special guest is Nick Fine, PhD, Principal UX Research Consultant and Strategist at Adaptavist. Nick touches on several topics, including dealing with ADHD, why user-centric design has lost its way, and the impact of economic cycles and AI on the industry. Nick also talks about the need for UX researchers to focus on insight rather than ‘depth’, stating that the goal is to “get the gold and get out.” And that’s just the start!

Highlights include:

• 00:00 - Guest introduction

Who is Nick Fine, PhD

Nick is a user experience researcher and designer with 20 years of experience in digital and over 12 years of experience as a practitioner. He holds a PhD and MSc in Human-Computer Interaction (HCI) and a BSc in Psychology. He successfully defended his PhD thesis in 2009, entitled “Personalizing Interaction Using User Interface Skins,” where he established a novel means for determining personality type from keyboard and mouse usage and discovered relationships between design elements (color, shape, meaning) and personality type. 

By combining academic research skills and HCI knowledge with commercial UX experience, Nick has successfully delivered a number of complex and mission-critical projects, including air traffic control, financial systems, and pharmaceutical R&D. He has led UX on projects for a number of brands, including Coca-Cola, SAB Miller, Jaguar Land Rover, Bentley, EY, Novartis, GlaxoSmithKline, BT, Virgin Media, Camelot, and both the Home and Cabinet Office.

Find Nick Here:

• Nick Fine, PhD on LinkedIn

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