Ditch bland blogs and craft content that actually converts.

Accounting Influencers

With Rob Brown

In this Accounting Influencers episode, Nick Huber—former Financial Times journalist and expert in content strategy—calls out the elephant in the accounting marketing room: most firm content is forgettable. But it doesn’t have to be. 

 Instead of cranking out generic updates and lifeless newsletters, Huber challenges firms to rethink their approach.
 
“Content is more than a checkbox. It’s your chance to stand out, show what you know, and shape how people perceive your firm,” he says. 

 Despite his statement, Huber does offer two checklists for evaluating and producing lead-generating content.