In episode thirty eight of the Glow Journal podcast, host Gemma Watts sits down with the founder of Glasshouse Fragrances, Nicole Eckels.

Born in New York and eternally fascinated by the transformative powers of beauty and fragrance, Nicole Eckels’ early experiences in makeup artistry, cosmetics sales and in corporate have given her a really unique and very powerful understanding of what women want. 

Nicole moved to Sydney in 2005, thinking she’d spend no more four years in Australia. On arrival, she visited a David Jones fragrance counter looking to replace a scented candle that she had brought over from New York with her. Alarmed by the lack of options, Nicole set out to fill the gap and succeeded in brining Glasshouse Fragrances to market in only 12 months.

This timeframe would be remarkable for anyone in business, but it’s important to note that Nicole was also in an entirely new country. She mentions in this interview that while learning about Australian culture and even locating retailers was a challenge, the change in scenery also made her fearless- which is exactly how Nicole came across during this conversation. She’s resolute, she’s tenacious and she’s brave. 

Glasshouse Fragrances have experienced growth in excess of 50% year on year since more or less the day they launched, and while Nicole really did create an entirely new category here in Australia, she actually credits a lot of that growth to market competition, telling me that brands can’t exist without it. 

In this conversation, Nicole and Gemma discuss the difference between developing fragrances for candles in comparison to Glasshouse Fragrance’s new collection of eau de parfums, the power of timing in business, and the responsibility that comes from knowing complete strangers associate your work with some of the most important moments in their lives. 

You can read this interview now at: glowjournal.com/

Follow Glasshouse Fragrances on Instagram at @glasshousefragrances

Find out more about Glasshouse Fragrances at https://www.glasshousefragrances.com/

Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at [email protected]

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