In this episode, we speak to Carey Ferrara who is the Director of Marketing and Communications for Leopold's Ice Cream. Every year Leopold's Ice Cream hosts the National I Pledge Campaign where Ice Cream retailers encourage their customers to recite the pledge of allegiance and kids get rewarded with a free scoop of ice cream.

It's a great program and very simple to execute.
Websites referred to in this podcast are as follows:

http://www.ipledgeforicecream.com

If you would like to be interviewed for the NICRA podcast, please reach out to the NICRA office at 636 778 1822 or [email protected]

For information about the North American Ice Cream Assoc, and how you can open and grow your ice cream business with a community that will support you, go to https://icecreamassociation.org/