Nike: The brand of brands.

When it comes to brands, they're top dog. When it comes to returning money to shareholders, less so. At least this year.

As Nike have pursued the quest to become as close as an apparel company can be to a tech business, their share price has tanked – this year by over 30%.

A former executive's LinkedIn post went about as viral as a LinkedIn post can go, lamenting Nike's turn to e-commerce and performance marketing thanks to their current CEO, the former head of ServiceNow, and advice from McKinsey.

Very Down Round areas. 

Links:

• Nike: An Epic Saga of Value Destruction - Massimo Giunco

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