Nikita Morell is a copywriter and marketing strategist for architects. In this special Q&A episode, Nikita and I answer your questions about copywriting, websites, projects descriptions, about pages and much more. 

In this episode, Nikita and I chatted about:

• The mistakes architects make time and time again with their website copy.
• The key difference between copywriting and other types of architectural writing that you need to be aware of.
• The steps Nikita takes to help figure out your point of difference, and how interviews with past clients can be helpful in figuring out your practice's strengths.
• How to approach your copy when your practice works across multiple sectors.
• The best way to approach project descriptions on your website.
• What to put on your about page, and why it's important to talk about what your practice believes in or stands for.
• Simple tips to help you write with a more human tone of voice.
• Why it's important to talk about your process, and explain it in your own terms.

Examples mentioned during this episode:

• SDA Architecture
• MOS NYC
• Scarinish Studio
• Runcible Studios
• Shaw & Shaw Architects
• Office S&M
• Built To Sell by John Warrillow

If you’d like to learn more about Nikita, you can visit nikitamorell.com or connect with her on Linkedin. You can also join the waitlist for Nikita's next SiteSmart cohort.

If you enjoyed this episode of The Architecture Firm Marketing Podcast, please leave a rating, write a review, and subscribe. It helps other architects to find the show and benefit from these conversations.

If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects and book a 30-minute gifted consultation to discuss your marketing situation.

This episode was supported by Bowerbird. Bowerbird makes it easy to submit your architecture to magazines, newspapers and websites. Visit Bowerbird.io to learn more.