Nikki Baker, CEO of Fallon, joins us to share her incredible journey from bartending near the agency’s Minneapolis office to becoming an art director and now leading it as a creative powerhouse. In this episode, Nikki takes us behind the scenes with work for clients such as Walmart, Arbys, and Mattress Firm’s “How Do You Sleep at Night?” campaign. Nikki also shares Fallon's "outsmart, not outspend" philosophy and why mid-size agencies have a unique, independent advantage. She offers candid advice for aspiring advertisers on portfolios, networking, why presenting well matters, and how to bounce back from setbacks. 

Connect with Nikki: https://www.linkedin.com/in/nikkibakercreative/ 

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