Jeff Sherman and Mark Kass is joined by Stephanie Grady, CEO and co-founder of Influential Athlete to discuss introducing Name, Image and Likeness (NIL) to Wisconsin Interscholastic Athletic Association (WIAA) and the complications with it.

Jeff asks Stephanie if NIL adds financial burden and distraction to the schools. She brings up sponsorships, business skills, and more that Influential Athlete helps with.

Jeff asks Stephanie how local business help with NIL and Influential Athlete and a timeline for implementation on the state level.