<p>Nir Eyal - Best-Selling author of Hooked: How to Build Habit-Forming Products blogs at NirandFar.com. Nir talks to us about the Hook model, about consumer psychology and behavioral design.</p>

Nir Eyal - Best-Selling author of Hooked: How to Build Habit-Forming Products blogs at NirandFar.com. Nir talks to us about the Hook model, about consumer psychology and behavioral design.

<p>Nir Eyal - Best-Selling author of Hooked: How to Build Habit-Forming Products blogs at NirandFar.com.&nbsp;Nir talks to us about the Hook model, about consumer psychology and behavioral design.</p>

Nir Eyal - Best-Selling author of Hooked: How to Build Habit-Forming Products blogs at NirandFar.com

A Global weekly show interviewing authors to inspire, educate and inform the business world and the curious. Presented by the author of "Undisruptable", this Global show speaks of something greater beyond innovation, disruption and technology. It speaks to the human need to learn: how to adapt to and love a changing world. It embraces the spirit of constant change, of staying receptive, of always learning.

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Nir Eyal - Best-Selling author of Hooked: How to Build Habit-Forming Products blogs at NirandFar.com

Nir Eyal - Best-Selling author of Hooked: How to Build Habit-Forming Products blogs at NirandFar.com

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