No Bollocks with Matt Haycox

What makes a man leave his stable corporate job to test the limits of human survival? Tom Williams, adventurer, entrepreneur, and survival expert, traded a life of routine for walking to the North Pole, tackling Kilimanjaro, and braving the wilderness on the hit show Alone. But his journey wasn’t just about adventure—it was about breaking free from the life he never wanted.

In this episode, Tom shares how he went from feeling trapped in a corporate job to building Desert Island Survival, a business that maroons people on remote islands for the ultimate test of resilience. He reveals the mental strength it takes to survive in extreme environments, how fear holds most people back from living fully, and why modern life is making us weak.

Timestamps
0:00 – Tom Williams: The man who walked away from it all
1:12 – From corporate life to extreme adventure
5:27 – The North Pole expedition that changed everything
7:44 – Fear: Why most people never take the leap
10:04 – Why a normal holiday wasn’t enough
12:00 – Losing his mother & the wake-up call that followed
13:04 – The ultimate survival test: Marooned on an island
16:28 – Climbing Kilimanjaro & lessons from extreme environments
19:55 – The surprising people signing up for survival experiences
21:02 – How to market a business no one thinks to Google
22:31 – Competing on Alone: The rawest survival challenge
26:20 – Gaining and losing 20kg for extreme adventures
29:54 – Turning adventure into a business
31:01 – What’s next for Tom Williams
32:44 – Final thoughts & where to find Tom

Connect with Tom:
Website: Desert Island Survival
Instagram: Tom Williams

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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast - YouTube
▶ LinkedIn – https://www.linkedi...

What if you could transform your negotiation skills by learning from one of the world’s most influential professionals in the field? Lousin Mehrabi, a distinguished negotiator, trainer, and inspirational speaker, has been recognized among the Top 50 Most Impactful People on LinkedIn.  In this episode, she unveils the art of negotiation, emphasizing the importance of emotional intelligence and self-awareness in achieving successful outcomes.  

Drawing from her extensive experience, including her role as the Global Head of Negotiation Training, Lousin shares insights into mastering high-stakes negotiations and the critical role of self-negotiation in personal and professional growth.  She also discusses her unique ‘Life Negotiations’ philosophy, exploring how to reach better agreements with others, with yourself, and with life.   

Whether you’re aiming to enhance your negotiation tactics or seeking inspiration to overcome personal challenges, this conversation with Lousin Mehrabi offers a masterclass in effective communication and resilience. 

Timestamps
0:00 - Introducing Lousin Mehrabi, International Negotiation Expert
1:23 - The Truth About Negotiation: It’s Not What You Think
9:20 - How to Get the Best Deal: Business & Life Examples
18:08 - Building Relationships in Negotiation
22:25 - Is Donald Trump a Good Negotiator?
28:33 - Hostage Negotiation: How It Really Works
39:00 - Overcoming Fear of Rejection in Negotiation
44:37 - Mastering Everyday Negotiation: How to Get What You Want for Free
48:26 - Final Thoughts & Where to Learn More from Lousin Mehrabi

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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast - YouTube
▶ LinkedIn – https://www.linkedi...

What if you could convince anyone to say yes—without them even realising it? Chris Voss, former FBI hostage negotiator and author of Never Split the Difference, spent decades talking down terrorists, kidnappers, and criminals. In this episode, he reveals the exact negotiation tactics that will make you more persuasive in business, relationships, and everyday life.

From high-stakes hostage situations to closing million-dollar deals, Chris breaks down the psychology of influence, why compromise is a losing strategy, and how your emotions can make or break a negotiation. If you’ve ever wanted to negotiate like an FBI agent—this is your masterclass.

🎧 Listen now to learn the secret FBI techniques that will give you the upper hand in any deal.

Timestamps: 
0:00 - Intro
0:39 - From Cop to FBI: Chris Voss’ Journey
3:57 - The FBI vs. Local Law Enforcement: Who Has the Power?
8:12 - How Chris Voss Became an FBI Negotiator
13:41 - The Evolution of Hostage Negotiation & What Really Happens
21:20 - Why Hostage Negotiators Never Let Criminals Escape
23:14 - The Most Intense Cases & The Psychological Toll of Negotiation
25:24 - Understanding Terrorists: How Extremist Groups Operate
32:18 - Why Chris Voss Left the FBI & His New Mission
42:25 - Business vs. Hostage Negotiation: What Works in Both Worlds
45:24 - The Power of Fear: How Loss Drives Every Decision
52:21 - The Art of Persuasion: How to Win Any Negotiation
55:56 - The Dark Side of Negotiation: Manipulation vs. Influence
01:00:10 - Why “Splitting the Difference” is a Bad Negotiation Strategy
01:04:12 - Hidden Information: The Key to Negotiation Success
01:07:06 - Chris Voss’ Most Unexpected Negotiation Wins & Lessons
01:14:20 - How to Negotiate Like an FBI Agent
01:20:06 - The Negotiation Tactics of Donald Trump
01:23:30 - Final Thoughts & Where to Find Chris Voss

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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast - YouTube
▶ LinkedIn – https://www.linkedi...

Dubai promises wealth, success, and opportunity—but what happens when the dream crashes? Peter Doyle went from DJing in Ibiza’s hottest clubs to building a finance career in Dubai, only to lose it all and end up living in his car in the desert. 

In this brutally honest episode, Peter reveals the hidden reality of chasing success, the mistakes that cost him everything, and the truth about rebuilding from rock bottom.

He also shares insider lessons from working with business gurus like Grant Cardone and Alex Hormozi, the real way to scale a business, and why your network is your greatest asset. If you think success is all about the hustle, this episode will change the way you see business, risk, and resilience.

Timestamps:
0:00 – From DJ decks to Dubai’s high life
1:33 – Leaving music for finance: Risk or reward?
5:13 – The Dubai hustle: Fast cash, faster downfall
7:05 – The ugly truth behind chasing wealth
16:04 – Losing it all: Sleeping in a car in the desert
21:19 – Rebuilding from zero: What failure teaches you
24:23 – Grant Cardone, Alex Hormozi & the business of gurus
35:35 – Scaling smart: The truth about growing a business
37:17 – The power of networks: Why relationships matter

🎧 Listen now to hear how Peter went from the heights of success to losing everything—and what it really takes to make a comeback.

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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast - YouTube
▶ LinkedIn – https://www.linkedi...

🎧 Listen now to learn how to master the crypto game, avoid the biggest investing pitfalls, and position yourself for financial success in 2025 and beyond.

At just 17, Efe Kelemci has achieved what most people spend a lifetime chasing—financial freedom. But how did he go from publishing a book at 4 years old to turning $10 a day into a $1.4 million crypto fortune? In this episode, Efe reveals the highs and lows of navigating the world of finance as a teenager, the mistakes that cost him millions, and why he believes crypto is the future of money.

If you've ever wondered whether you’re too young (or too late) to build wealth, this conversation will change your perspective forever.

Timestamps:
0:00 – The 17-year-old crypto millionaire
3:03 – Publishing a book at 4 years old?
3:34 – Dad’s influence: Business mindset or clash?
7:31 – Balancing school and a crypto empire
10:36 – Bullied for success: How Efe handled the hate
15:30 – The youngest in crypto—does age matter?
21:25 – Turning $10 a day into $1.4M25:29 – All in with $1,000: Risk or genius?
26:30 – Spending habits: Millionaire mindset or frugal king?
28:59 – Matt’s advice: Ambition vs. happiness
36:41 – Too young to understand real money?
39:15 – The truth about “fake money” and online flexing
44:08 – Gary Cardone, secret billionaires & personal branding
45:13 – Crypto monetisation: Where the real money is made
46:31 – 6 months of research before spending a dollar
47:37 – Can under 18s even buy crypto legally?
50:08 – Advice for crypto beginners: Where to start
56:28 – The future of money: Crypto vs. Fiat
1:01:17 – Final thoughts & the biggest crypto opportunity of 2025

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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast - YouTube
▶ LinkedIn – https://www.linkedi...

In these ‘Mic Drops,’ I’ll be spotlighting my favourite, most impactful moments from past episodes of No Bollocks with Matt Haycox. These are the moments that hit hardest, offer the most value, and deserve to be heard again.

What’s the difference between a consultant, a coach, and a mentor? More importantly—why does it actually matter? In this Mic Drop moment, James Kemp cuts through the industry jargon and exposes the real distinctions between these roles, explaining why most consulting is a waste of time and how execution is the only thing that truly adds value.

If you’ve ever wondered whether you should be a coach, consultant, or mentor—or if you’re just sick of seeing overpriced ‘gurus’ peddling nonsense—this bonus episode is for you. James reveals why coaching isn’t scalable, why consultants often fail, and why mentorship is the ultimate business model for high-ticket success.

🚀 Listen now and discover the difference between telling people what to do and actually making an impact.

Timestamps:
0:00 – What really separates consultants, coaches, and mentors
0:26 – The consultant myth: Getting paid to do nothing?
1:34 – The only reason a consultant is worth hiring
2:26 – Why execution beats strategy every time
3:36 – Coaches vs Consultants: The brutal truth
4:27 – Mentorship: The real path to impact and scale
6:13 – Why coaching isn’t scalable (and most coaches fail)
7:21 – Showing vs. Telling: The secret to real results
8:40 – The biggest takeaway: Making an impact that matters 

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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast - YouTube
▶ LinkedIn – https://www.linkedi...

What If You Could Make Millions Working Just Two Mornings a Week?

James Kemp doesn’t just talk about building a business—he’s mastered the art of making it work for him. From knocking on doors in Basildon to running a multi-million-dollar consulting empire with just one VA, James reveals how he cracked the code of leverage, pricing, and high-ticket sales. But it wasn’t always this way—his journey includes business failures, personal upheaval, and radical reinvention.

In this episode, James exposes the myths of coaching, consulting, and mentorship, explains why most consultants are parasites, and shares the exact pricing strategy that allows him to make millions without sales calls. If you want to escape the endless hustle and finally build a business that fits your life, this is an episode you can’t afford to miss.

Listen now and learn how to work less, earn more, and live on your terms.

Timestamps:
0:00 - Intro
2:00 – The story begins
2:58 – Who is James Kemp?
4:10 – Lessons from the financial crisis
4:50 – Why go back to corporate life?
5:50 – Making the leap to online business
6:52 – The link between downsizing a business and divorce
10:30 – Consultants, mentors, and coaches—what’s the difference?
17:50 – Matt’s personal experience as a coach
19:30 – Setting up your life first, then building a business to fit it
23:50 – The step-by-step process to grow a mentoring business
26:00 – The difference between hard work and smart work
32:29 – The power of white space in business
35:22 – The biggest mistakes consultants make
39:13 – What makes an offer irresistible?
41:25 – Payment structures—how should you charge?
43:28 – Personal branding and why it matters
45:45 – What could be missing from your business?
50:40 – What James does when he’s not working
54:10 – Balancing business, family, and kids
58:35 – Final thoughts and outro

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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast - YouTube
▶ LinkedIn – https://www.linkedi...

 In these ‘Mic Drops,’ I’ll be spotlighting my favourite, most impactful moments from past episodes of No Bollocks with Matt Haycox. These are the moments that hit hardest, offer the most value, and deserve to be heard again. 

Most people get personal branding completely wrong. They chase followers, post viral threads, and rack up likes—but when it comes to making money, building trust, or actually converting, they fail.

In this Mic Drop moment, Twitter ghostwriting powerhouse Dakota Robertson breaks down the real formula for social media success. Whether you're an entrepreneur, content creator, or just someone looking to stand out online, this episode is packed with game-changing insights on how to grow your personal brand, create high-impact content, and avoid the biggest social media mistakes.

Timestamps:

0:00 – The #1 reason people hire ghostwriters
2:26 – The BIG mistake people make with social media growth
4:34 – Why going viral doesn’t mean you’ll make money
5:59 – The "Death Loop" of social media & how to escape it
8:46 – The secret to building a real brand that prints money

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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast - YouTube
▶ LinkedIn – https://www.linkedi...

What would you do if you lost everything—your home, your money, even access to your children—overnight? Zelmare Viljoen didn’t just survive that nightmare; she used it as fuel to build something even greater.

From a devastating divorce that left her with nothing to becoming a corporate wellness entrepreneur and an extreme endurance athlete, Zelmare’s journey is one of resilience, reinvention, and unstoppable determination.

Timestamps:

0:00 – Meet Zelmare Viljoen
1:11 – Reinventing Success
6:31 – Why Most People Never Chase Their Dreams
8:46 – The Truth About Happiness
14:51 – Corporate Wellness is Changing Everything
19:24 – Ironman & Extreme Endurance Challenges
26:22 – The Next Challenge: Celtman
30:16 – Advice to My Younger Self

If you’re an entrepreneur, business leader, or someone looking for a blueprint to rebuild your life and come back stronger, this episode is a must-listen.

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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast - YouTube
▶ LinkedIn – https://www.linkedi...

In these ‘Mic Drops,’ I’ll be spotlighting my favourite, most impactful moments from past episodes of No Bollocks with Matt Haycox. These are the moments that hit hardest, offer the most value, and deserve to be heard again.

From a devastating knee injury to career-threatening surgeries and months in a wheelchair, this is the raw, unfiltered truth about what it takes to fight back. The mental battles, the isolation, the fake friends who disappeared, and the few real ones who stayed. But most importantly—the mindset that turned "You’ll never play again" into "Watch me."

If you’ve ever faced setbacks, doubted yourself, or needed a reminder of what resilience really looks like—this episode is for you.

Timestamps:
0:00 – The First Major Injury
2:26 – Setbacks & Pushing Through Pain
4:34 – Microfracture Surgery & Facing Retirement
5:59 – Rehab, Depression & Rediscovering Strength
8:46 – The Comeback

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========================

Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

▶ Instagram – https://www.instagram.com/thematthaycox/
▶ YouTube – No Bollocks Podcast - YouTube
▶ LinkedIn – https://www.linkedi...