You’ve been told to build a relational business—but what happens when the relationships run dry?

In today’s episode, Dan Rochon pulls back the curtain on the real difference between transactional and relational marketing—and why your business can't rely solely on referrals, no matter how great your relationships are. He shares how to structure your lead generation so you always have business flowing in, even when the market contracts.

If you’ve been relying on your sphere and wondering why it’s not enough… this episode will give you the wake-up call (and the tactical plan) you need to create Consistent and Predictable Income.

What you’ll learn on this episode

• Every relationship starts as a transaction (yes, even your best clients)
• Why relying on a 100% referral-based business is risky and outdated
• The difference between a referral and a lead—and why most clients won’t refer you
• How to generate transactional leads and turn them into long-term relationships
• What Dan is doing this week to double down on community-focused content

Resources mentioned in this episode

• UpNest – Connects agents with active buyer and seller leads.
• Clever Real Estate – Referral platform for ready-to-transact clients.
• NoBrokeMonths.com – Free tools and training to build consistent, predictable income.
• GreetingsDMV.com – Local content hub to grow your brand and attract clients organically.

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

You can’t rely on hope to build a pipeline. In this episode, Dan Rochon breaks down five powerful (and proven) digital lead generation strategies—including SEO, video marketing, and social media hacks—that actually work. Dan doesn’t just talk theory—he shows real results with real leads coming in daily. Then he issues a challenge: pick ONE strategy and execute it this week. No more waiting, overthinking, or making excuses. Action = clients.

What you’ll learn on this episode

• Why celebrating action matters more than celebrating results
• SEO and blogging basics that generate organic leads
• The secret to creating video content (even if you hate being on camera)
• How to “subliminally” promote real estate on Facebook without being salesy
• Tips for leveraging upcoming new construction to get ahead of the market
• The power of consistency and why done > perfect

Resources mentioned in this episode

• No Broke Months YouTube Channel: Video training + lead generation content
• GreetingsDMV.com: Example of a non-salesy but strategic real estate brand
• NoBrokeMonths.com: Learn the CPI model to get consistent income in real estate

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

In this episode, Dan reveals how to transform your marketing events from forgettable to unforgettable using the Teach to Sell method. Whether you're hosting a live seminar, a charity drive, or an industry conference, Dan breaks down the exact steps to turn trust into transactions. He shares the story of a Christmas tree event that generated over $70,000 in closed business—and how you can use this same strategy to build deep, profitable relationships. Learn the secret behind why one handshake is worth three hours of content, how to plan impactful events, and why real-world connection still reigns supreme in a digital world.

What you’ll learn on this episode

• How to use Teach to Sell at live or virtual events to build trust and authority
• Why charity events create deep community ties and long-term business
• The ROI math behind an annual Christmas tree giveaway (and why it still works)
• How to make your audience feel seen, heard, and ready to take action
• The difference between passive content and real engagement
• Why you need to be the one hosting the room, not just showing up in it
• How event-based marketing can replace thousands in ad spend
• Examples of events across industries that drive real results
• The long-tail value of becoming a household tradition
• Why starting small today can lead to exponential growth tomorrow

Resources mentioned in this episode

• Teach to Sell Curriculum – Learn how to influence with integrity by teaching instead of pitching.
• CPI Community – Get support, training, and real estate coaching to create Consistent and Predictable Income.
• HighLevel CRM – Dan’s preferred platform for nurturing leads from event registrations to closings.

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

In this episode of the No Broke Months Podcast, Dan Rochon shares a powerful mindset shift and tactical strategies for improving your online presence, generating leads, and staying motivated—especially when you're met with silence or rejection. From making cold calls to mastering SEO, video, and social media, Dan explains how to take consistent action that pays off over time.

You’ll learn how to stay energized when 9 out of 10 calls go unanswered, how to set realistic yet empowering daily goals, and how to build a digital footprint that drives clients to you. If you want more leads, more engagement, and more appointments—even on a small budget—this one’s for you.

What you’ll learn on this episode

• Feel good about taking the action not just the result
• Making 5–10 calls a day is the habit that creates momentum
• SEO doesn’t have to be expensive Google Keyword Planner is your friend
• Use videos to educate and engage even if you're not “comfortable” on camera
• Facebook friend-adding + genuine engagement = simple visibility hack
• Follow the 4:1 rule: 4 parts personal, 1 part business in your posts
• $5 a day in ads can drive thousands of views with the right system
• Comment, like, and share your own content to boost the algorithm

Resources mentioned in this episode

• Google Keyword Planner: Free SEO research tool.
• SEMRush: Paid SEO insights and tracking platform.
• No Broke Months YouTube Channel: Subscribe for real-time video marketing examples.
• NoBrokeMonths.com: Learn about CPI and Teach to Sell.

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

In this powerful training session, Dan Rochon walks you through the essential steps to win buyers through effective scripting, rapport-building, and the 80/20 Buyer Consultation Method. Learn how to confidently move prospects from a phone conversation to a video appointment, and ultimately to a signed agreement. Dan breaks down how to identify motivation and means, overcome common objections, and close without pressure. If you're a real estate agent tired of ghosting, rejection, or wasting time with unqualified leads—this episode is your blueprint for converting buyers with confidence.

What you’ll learn on this episode

• The first objective of every buyer call: identify motivation and means
• How to build immediate rapport through matching tone, pace, and posture
• Why you should always ask: “If you could buy right now, would you?”
• The purpose of the video call: consult and get hired not just show homes
• How to guide clients into action with the “okay some paperwork” close
• The 80/20 Buyer Consultation: 80% listening, 20% guiding
• How to eliminate time-wasting email objections by pre-framing with video calls
• Why standing during calls boosts energy and connection
• Two-part close: “Do you want my help?” to “Let’s set up a showing for Saturday”

Resources mentioned in this episode

• CPI Community – A network designed to give real estate agents the support, training, and accountability they need to grow
• 80/20 Buyer Consultation Framework: A structured client meeting where you listen 80% of the time and consult only 20%, designed to build trust and uncover true buyer motivation

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

In this episode, Dan Rochon dives deep into a topic that sabotages far too many agents: inconsistent lead generation. He guides his students through a strategic referral system built on intentional outreach—not randomness. You’ll hear real conversations about cold calling, referral partnerships, and the trap of working with clients at the expense of future business. This is your wake-up call to get disciplined, consistent, and focused on building a real lead machine. Whether you're just starting or scaling up, this episode gives you the tactical mindset and habits to stop riding the commission rollercoaster.

What you’ll learn on this episode

• The 3 types of referral partners you should target (and which ones to avoid expecting too much from)
• Why “How can I help you?” is the most powerful line in building referral pipelines
• The 8-week warm-up period for new relationships—and how to structure your follow-up
• How one conversation made Dan over $1M (and how you can do the same)
• The danger of only working with current clients and ignoring lead generation
• A framework for asking clients for powerful video testimonials
• Why 5 days of consistent prospecting beats a once-a-week sprint
• The “90-Day Paycheck Rule” every agent needs to understand
• Why 20 minutes of daily prospecting can save your future business

Resources mentioned in this episode

• CPI Community – A network designed to give real estate agents the support, training, and accountability they need to grow

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

In this episode, Dan Rochon dives deep into why most agents struggle to get clients consistently. He reveals the three biggest reasons your sales pipeline is dry and how to fix them today. You’ll learn why consistency is more important than perfection, how to build meaningful referral partnerships that generate actual leads, and how just 20 minutes a day can change your business forever. If you’re tired of wondering where your next client is coming from, this is the roadmap to turn it around. Commit or quit because broke months aren’t part of the plan.

What you’ll learn on this episode

• The 3 reasons you’re not reaching your goals: lack of frequency, wrong message, wrong audience
• How to fix your consistency problem (even with a busy schedule)
• The power of one-a-day outreach to build referral machines
• Why video testimonials are your most underused sales asset
• A simple daily routine to avoid the 90-day income drought
• Why relying on closings to celebrate is a losing strategy—focus on the action

Resources mentioned in this episode

• CPI Community: Dan’s system to achieve Consistent and Predictable Income
• HighLevel CRM: CRM tool Dan uses and recommends

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Are you not hitting your sales goals? It’s likely one of three reasons: you're not saying it often enough, not saying the right thing, or not saying it to the right people. In this episode, Dan Rochon coaches Melinda, George, and Terry through these three core issues and provides practical, no-fluff solutions to overcome them. You'll learn how consistency, asking the right questions, and prioritizing action over outcomes will build the momentum you need for success. If you're ready to break through your own sales plateau, this conversation is your blueprint.

What you’ll learn on this episode

• There are only three reasons you’re not getting results: frequency, messaging, or audience.
• If you don’t know what to say, start by asking questions: skill will follow with repetition.
• Consistency beats intensity: 30 minutes a day is more effective than 8 hours once a week.
• Time management must include rescheduling lead gen, not skipping it.
• Celebrate your actions, not just your outcomes: lead gen is domino #1 in CPI time.

Resources mentioned in this episode

• CPI On-Demand Portal – Access your digital marketing and lead generation course materials. Ask Dan if you need help logging in
• No Broke Months Podcast – Stay motivated and master sales with Dan’s top strategies

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

In this episode of No Broke Months, Dan Rochon shares the hard truth about digital lead generation and why most agents struggle with it. From launching your first expired listing campaign to building consistent momentum through Facebook and Google ads, Dan lays out exactly why agents aren’t hitting their goals. He reveals the three most common reasons your message isn't landing (hint: it’s not just your ad), and how to fix them fast. Plus, real examples from agents in the CPI community who are turning small actions into massive success. If you’re ready to generate real leads with digital marketing without chasing magic bullets. This episode is your roadmap.

What you’ll learn on this episode

• Most agents fail due to one of three reasons: not saying it enough, not saying the right thing, or not saying it to the right people
• Momentum comes from consistent daily action not random one-time effort
• Direct mail and face-to-face expired campaigns still work when done strategically
• Online webinars can generate big business with the right follow-up and structure.
• Lead generation through ads must be paired with a powerful CRM and follow-up system

Resources mentioned in this episode

• CPI Community: Dan Rochon’s coaching platform designed to help agents build Consistent and Predictable Income
• GoHighLevel CRM: A powerful marketing and automation platform Dan uses for real estate lead nurturing and follow-up

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

In this high-impact session, Dan Rochon walks agents through a word-for-word buyer script that not only gets prospects talking—but gets them to commit. Learn the exact line that turns “I’m just looking” into “Let’s talk,” and how to uncover a buyer’s true motivation with one simple question. You’ll discover the real reason why 99 out of 100 calls sound like rejection—and how to flip the script into opportunity. Plus, Dan reveals how mastering rapport, energy, and embedded commands creates sales conversations that convert. This isn’t theory. It’s the no-fluff, real-world approach to get more appointments on your calendar—starting today.

What you’ll learn on this episode

• The exact opening line that sets the tone and uncovers interest fast
• What to say when they say “I’m just looking”
• Why rapport is built through energy first, words second
• How to identify a buyer’s motivation and means without being pushy
• The two key goals of every buyer call
• What real estate agents can learn from great doctors
• How to use energy matching and mirroring to create instant trust
• Why standing during calls boosts your performance
• A word-for-word buyer script you can use right now

Resources mentioned in this episode

• CPI Coaching Community – Get the systems, models, and mentorship you need to win in any market
• No Broke Months Podcast – Subscribe and unlock the skills for Consistent and Predictable Income

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead