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The energy sector is at a critical crossroads. With 61 months to hit 2030 net-zero targets, the urgency to act has never been greater. But here’s the reality: progress isn’t stalling because of technology. It’s stalling because people resist change.
For businesses, policymakers, and consumers alike, behavior drives decisions. Understanding how to build trust, inspire action, and clarify messages is the difference between hesitation and transformation.
Three Top Tips for Energy Sector Brand Activation in 2025
As we look toward 2025, the energy sector is at a tipping point. The challenge is clear: how do you drive faster progress when people hesitate to change?
At BH&P, we use behavioural psychology to help ambitious energy businesses activate their brands—building trust, inspiring action, and driving measurable impact. In the next five minutes, I’ll share three top tips for activating your brand in 2025:
Tip 1: Build Trust With Credible Voices
People trust people—not faceless strategies or generic campaigns. To cut through the noise, use credible, relatable voices that connect with your audience.
•Think engineers, electricians, or sector leaders. These are the people your audience already believes.
•Example: For RECCo, we ran an influencer-led campaign featuring trusted electricians to highlight the dangers of meter tampering. It worked because the messengers were credible and relatable.
If you want your audience to take action, start by building trust.
Tip 2: Simplify the Message and Action
In complex sectors like energy, simplicity is everything. People are overwhelmed with information, so your brand must provide clarity:
•Make the problem relatable.
•Make the benefits tangible.
•Make the action easy to take.
Take TradeBridge: they position accessible finance as an “enabler of progress” for energy installers. By simplifying the value, they empowered businesses to act.
Remember: clarity reduces friction—and friction stops progress.
Tip 3: Align Brand With Behavior to Drive Results
Brands that align purpose with human behavior outperform the rest. According to McKinsey, businesses that connect purpose and behavior see higher loyalty and growth.
In energy, this means:
•Linking data to real human outcomes—lower costs, safer energy, faster progress.
•Creating campaigns that inspire and resonate—not just inform.
For GDNs, our Theft of Gas campaign combined emotional storytelling with factual clarity, achieving 400,000 organic views and improving awareness of safety risks.
The lesson? When your brand resonates with human behavior, you drive results that matter.
So there you have it—three tips for energy sector brand activation in 2025:
1.Build trust with credible voices.
2.Simplify your message and make action easy.
3.Align brand strategy with human behavior.
At BH&P, we specialise in helping ambitious energy businesses achieve bold transformation. If you’re ready to make 2025 the year of progress, let’s talk.
Visit our website to book a discovery call.
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BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.
