No Bull Ideacast

The energy sector is at a critical crossroads. With 61 months to hit 2030 net-zero targets, the urgency to act has never been greater. But here’s the reality: progress isn’t stalling because of technology. It’s stalling because people resist change.

For businesses, policymakers, and consumers alike, behavior drives decisions. Understanding how to build trust, inspire action, and clarify messages is the difference between hesitation and transformation.

Three Top Tips for Energy Sector Brand Activation in 2025

As we look toward 2025, the energy sector is at a tipping point. The challenge is clear: how do you drive faster progress when people hesitate to change?

At BH&P, we use behavioural psychology to help ambitious energy businesses activate their brands—building trust, inspiring action, and driving measurable impact. In the next five minutes, I’ll share three top tips for activating your brand in 2025:

Tip 1: Build Trust With Credible Voices

People trust people—not faceless strategies or generic campaigns. To cut through the noise, use credible, relatable voices that connect with your audience.

•Think engineers, electricians, or sector leaders. These are the people your audience already believes.

•Example: For RECCo, we ran an influencer-led campaign featuring trusted electricians to highlight the dangers of meter tampering. It worked because the messengers were credible and relatable.

If you want your audience to take action, start by building trust.

Tip 2: Simplify the Message and Action

In complex sectors like energy, simplicity is everything. People are overwhelmed with information, so your brand must provide clarity:

•Make the problem relatable.

•Make the benefits tangible.

•Make the action easy to take.

Take TradeBridge: they position accessible finance as an “enabler of progress” for energy installers. By simplifying the value, they empowered businesses to act.

Remember: clarity reduces friction—and friction stops progress.

Tip 3: Align Brand With Behavior to Drive Results

Brands that align purpose with human behavior outperform the rest. According to McKinsey, businesses that connect purpose and behavior see higher loyalty and growth.

In energy, this means:

•Linking data to real human outcomes—lower costs, safer energy, faster progress.

•Creating campaigns that inspire and resonate—not just inform.

For GDNs, our Theft of Gas campaign combined emotional storytelling with factual clarity, achieving 400,000 organic views and improving awareness of safety risks.

The lesson? When your brand resonates with human behavior, you drive results that matter.

So there you have it—three tips for energy sector brand activation in 2025:

1.Build trust with credible voices.

2.Simplify your message and make action easy.

3.Align brand strategy with human behavior.

At BH&P, we specialise in helping ambitious energy businesses achieve bold transformation. If you’re ready to make 2025 the year of progress, let’s talk.

Visit our website to book a discovery call.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

In this final episode of Season 3,  we come back to fundamentals.  Who ar your buyers? where are they? Why do they buy from you?

This is about people as much as it is about brands,  and it's equally relevant to enterprise and to solopreneurs.

Sit back,  and enjoy!

We'll be back in the spring.

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Hold your horns - we’ve got Pete Richardson, Director of Urban Rhino Gin, on the podcast this week.

Tune in as Pete shares his wild and wonderful journey from golf marketing and PR in South Africa, to taking his newly acquired gin brand, Urban Rhino, to market to save baby rhinos from the poaching crisis with every bottle sold.

Check out The Rhino Orphanage's website here.

Explore Waterberg Rhino UK's website and solutions here.

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Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Influencer Marketing: What Worked Yesterday, Won’t Work Today.

Join Becky and RippleXN co-founders, Adrian Land and James Beaven, as they explore the cutting-edge of influencer marketing.

Hear how AI will revolutionize the industry, providing real-time insights and compliance assurance. Whether you’re an agency aiming for pitch perfection or a brand in search of ROI and reliable eyes and ears in the new creator economy, this conversation with two marketing experts is a must-listen.

Follow Adrian on LinkedIn. 

Follow James on LinkedIn.

Explore more about their awesome social listening tool, RippleXN.

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Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

The Power of Resilience. 

Join us for an extraordinary conversation with Virginie Dafforn-Gorgemans, Head of Marketing and Proposition at Arbuthnot Latham & Co. 

From overcoming a devastating injury to shaping a 200-year-old resilient brand in the midst of a pandemic, Virginie shares her insights on triumphing against the odds. 

Tune in now!

Follow Virginie on LinkedIn.

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Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Different is great. But, 90% of the time, being ‘different’ is irrelevant.

As a New Yorker, standing out from busy crowds is second nature for some! MD & Strategic Head of Addison, Nick Moore is one of those talented marketeers. 

Hear how Nick has helped countless brands not just be different, but really work, with a three-part framework.

Oh, and we’ve got a special guest from BH&P’s own team, Creative Director, Claus Larsen!

Chat about brands and connect with Nick on LinkedIn.

Discover Nick's NYC agency, Addison, here.

Connect with Claus on LinkedIn here.

Follow BH&P on:

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Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

AI and Generative AI can elevate the working lives of busy C-suite marketers. Not just by producing interesting, artificial images.

For C-suite marketers looking to understand and use the power of AI on studying markets and business processes, our latest fun episode on generative AI with mar tech expert, Yoav Rimon, is live here!

Learn more about Brew and their exciting toolsets here. 

Follow and connect with Yoav on LinkedIn. 

Follow BH&P on:

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Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Season 3 continues...featuring Sabrina Shafer, CEO of transformation CONTINUUM, where she has worked with some of the biggest tech companies in the world and champion of diversity, equity and inclusion.

BH&P CEO and host, Becky Holland sits down with Sabrina to talk about the idea of 'fearing forward' and the art of the subtle brag. 

Sabrina Shafer explains how becoming comfortable with being in uncomfortable scenarios helps aid personal growth.

Connect with Sabrina below:

• LinkedIn
• Twitter

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Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Season 3 is back...featuring 3 founders mostly talking about 3 things...E, S & G and why it's relevant for business leaders and marketeers.

Specifically, the importance of becoming a B Corp-certified business. The accreditation all businesses need to highlight their ESG and positive impact they're really having on the planet.

BH&P CEO and host, Becky Holland speaks with Y.O.U. Underwear founder, Sarah Jordan and Fit For Purpose Consultancy founder, Sophie Brooks. 

• Get started with the B Impact Assessment.
• Register for the Oxfordshire B Corp Month Celebration Event. 
• Join the community at the Oxfordshire B Corp Facebook Group.

Follow BH&P on:

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Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.

Third time's a charm!

Becky Holland and the No Bull Marketing Ideacast are back for a third season with an all-new guest list.

Over the next 8 episodes, hear from industry experts on impactful stories for entrepreneurs, business leaders and marketing executives to apply to their own business.

Including:

Becoming a B Corp/B Corp Month - Sarah Jordan, Founder & CEO, Y.O.U. Underwear & Sophie Brooks, Founder, FitForPurpose Consultancy

When You're Second, Nobody Remembers When You Were First - Yoav Rimon, CMO, Brew

Fear Forward, Brands and the Art of the Subtle Brag - Sabrina Schafer, CEO, transformation CONTINUUM

Reputation Management Starts Within - Integrity & the Sustainable Business - Rodger Holden, Former Head of Business Development, CrimeStoppers Trust

Subscribe to be the first to take a nugget of wisdom back to your marketing team with each episode!

Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!

For more insights and to stay up to date with all the latest information from BH&P, visit our website,  or follow us on LinkedIn.

BH&P is a B Corporation,  certified in September 2023,  and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise,  we're here to help.