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In this episode, Becky interviews Irina Soriano, Head of Enablement at Seismic, and TEDx Speaker.
Becky wanted to understand a little more, not just why enablement is such a misunderstood term by marketers and salespeople alike - but what it's like to be the head of enablement at the world's leading enablement business, and what's involved in doing enablement well.
The interview with Irina is split into two episodes - Part 1 focuses on enablement - and Part 2 gets into Irina's shoes - we explore her own career journey, her new book, and her mission to help young women thrive in today's world of work.
A special thanks to our guest:
Make sure to subscribe and keep an eye out for Part 2 of Irina's interview, out next week!
If you have any questions or would like to get in touch, contact us at [email protected] or visit www.bhandp.com
Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!
For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.
BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.
In this episode, Becky had the enormous pleasure of rapping on her favourite topic - the nature of "good" work - with one of her favourite clients of all time, Epicor's, Shaun Moshay. Having navigated the rapids en route to the role of VP of marketing, Shaun is both charming and insightful.
We hope you enjoy listening to this episode of our ideacast as much as we enjoyed making it.
A special thanks to our guest:
Make sure to subscribe and keep an eye out for our next episode in March!
If you have any questions or would like to get in touch, contact us at [email protected] or visit www.bhandp.com
Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!
For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.
BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.
The effects of COVID-19 resulted in businesses having to face new obstacles and challenges.
In this podcast episode, we spoke to marketing leaders to find out how they know it's the right time for a rebrand and why they decided to do this in 2020... of all years.
A special thanks to our guests:
Make sure to subscribe to our ideacast and keep an eye out for our next episode in February!
If you have any questions or would like to get in touch, contact us at [email protected] or visit www.bhandp.com
Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!
For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.
BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.
This podcast episode takes a look at the issues based around homelessness, especially around Christmas.
We spoke to Kirsti Wilson, Head of Marketing at Reading's leading homeless charity, Launchpad. The charity provides crucial information and support for those who don’t have a stable place to live or are at risk of losing their home.
We wanted to find out how 2020 has affected homelessness levels, as well as how Launchpad has faced multiple challenges within their marketing in these testing times.
A special thanks to our guest:
Make sure to subscribe to our ideacast and keep an eye out for our next episode in January!
If you have any questions or would like to get in touch, contact us at [email protected] or visit www.bhandp.com
Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!
For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.
BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.
This episode takes a look at the real issues for marketers in 2020; in the face of Covid-19 and Brexit, the US-China trade war, US election, the rise of e-commerce, and everything in between.
We wanted to find out how marketers not only survive, but thrive in this era of accelerating change. And how the best marketing agencies can offer support through this change.
We spoke with three marketing leaders in FinTech to understand how they have adapted, the changes they've needed to make in their strategies, and their thoughts on the future.
A special thanks to our guests:
Make sure to subscribe to our ideacast and keep an eye out for our next episode in November!
If you have any questions or would like to get in touch, contact us at [email protected] or visit www.bhandp.com
Let me know if you like this episode by sending a 👍🏼 or a 👎🏼, and let me know what you’d like to hear next!
For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.
BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.
From the publisher's feed
The No Bull Ideacast is a podcast about real change — and the role communication plays in making it happen.
Hosted by Becky Holland, founder of behaviour change agency…
Each episode features frank, insightful conversations with senior marketers, business leaders, and investors. Together, we unpack the messy realities behind brand transformation, cultural influence, and stakeholder engagement — from frontline teams to boardroom decisions, supply chains to creative campaigns.
Because marketing isn’t just about shifting products. It’s about shaping narratives, aligning actions, and building the momentum for systemic change.
No buzzwords. No fluff. Just sharp thinking, bold ideas, and a belief that marketing done right can drive real impact.