If you are a food or beverage brand or a grower or producer, you will love this next guest. Of course, if you're trying to throw company kool-aid at her, don't bother…she explains why.

Jessica Yun is a business reporter at the Sydney Morning Herald/The Age with a focus on the food, beverages and agribusiness sectors.

Jessica is young, talented and going places, but she didn't always know where she was headed. And yet, she has landed on her feet writing for the most widely read masthead in Australia.

Jessica started her career at trade publications InvestorDaily and ifa.com.au and was most recently Production Editor at Yahoo Finance where she was nominated as a finalist for Mumbrella Young Journalist Under 30.

In this episode, Jessica outlines the importance of dropping the company key messages and in her words, avoid 'being a walking press release'. She talks about why as a business owner or PR you need to think like a journalist and how to build a relationship with her that will last for many years to come.

Get ready for a frank and informative chat with this young and talented journalist.

Find Jessica Yun online

• https://www.smh.com.au/by/jessica-yun-p535wz
• [email protected]
• https://twitter.com/hijessicayun?lang=en
• https://www.linkedin.com/in/jessicayun/?originalSubdomain=au

Find Odette Barry online

• https://www.odetteandco.com.au/hackyourownpr
• https://instagram.com/odetteandco
• https://instagram.com/hackyourownpr