Today's podcast is a keynote I gave to Compass Real Estate back in late 2021. Although I'm addressing realtors at the event, the content can be applied to all businesses. I share my thoughts on the relevance of certain social media platforms, and how human attention is always changing. I also touch on the power of cultivating relationships on social media. So many of us form great relationships in the real world, whether it be the PTA, or coaching softball- it's time to take that same skill to the platforms. If you're in real estate or not, this episode can hopefully shine some light on the importance of chasing attention in a digital world.

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