The CEO of one Ukrainian agency tells her story in PRWeek's Beyond the Noise podcast.

As the first anniversary of the invasion approaches, Viroslava Novosylna, of Ukraine-based tech comms consultancy Slova Tech PR, discusses the origins of the 'PR Army' and how it has operated since the early days of the war.

PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, listen in the browser above or on your favourite platform.

Novosylna shares personal experiences of operating a comms business headquartered in Kyiv, with some employees still based in the Ukrainian capital.

The scale of Russian cyber attacks and the types of disinformation are discussed, as is the challenge of keeping the war at the top of the global news agenda.

Novosilnaya urges communications professionals to volunteer as part of the comms effort - they can do so via the website https://pr.army/.

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