Three weeks ago, Mi3 published a story covering Professor Byron Sharp's keynote address to the Mi3-LinkedIn B2B Next summit in Sydney. The story has since gone global, sparking fierce debate and creating waves of pushback from advocates of Peter Field and Les Binet’s best-known work, the 60:40 rule, and from proponents of attention metrics, including the likes of Amplified Intelligence in Australia and UK-based Lumen. Some commentators suggest Mi3 was intentionally stirring trouble, sowing division with “clickbait”. We thought, given the intense interest around the provocative comments from one of the world's leading marketing academics, we should just publish the audio of Prof. Sharp’s entire keynote untouched, unedited, and let the global community decide for itself. So here it is – draw your own conclusions.
See omnystudio.com/listener for privacy information.
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By Mi3 & iHeart Podcasts AustraliaThree weeks ago, Mi3 published a story covering Professor Byron Sharp's keynote address to the Mi3-LinkedIn B2B Next summit in Sydney. The story has since gone global, sparking fierce debate and creating waves of pushback from advocates of Peter Field and Les Binet’s best-known work, the 60:40 rule, and from proponents of attention metrics, including the likes of Amplified Intelligence in Australia and UK-based Lumen. Some commentators suggest Mi3 was intentionally stirring trouble, sowing division with “clickbait”. We thought, given the intense interest around the provocative comments from one of the world's leading marketing academics, we should just publish the audio of Prof. Sharp’s entire keynote untouched, unedited, and let the global community decide for itself. So here it is – draw your own conclusions.
See omnystudio.com/listener for privacy information.
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