<p>In this episode, Noelle Weatherwax of Concrete Rose Salon in Santa Cruz, shares her journey from being homeless to becoming an unexpected salon owner, why she chose the name Concrete Rose for her business along with the little things that fueled her passion for growing people. You can find Noelle + Concrete Rose Salon on the gram @noelle.concrete.rose and @concreterosesalon</p>

In this episode, Noelle Weatherwax of Concrete Rose Salon in Santa Cruz, shares her journey from being homeless to becoming an unexpected salon owner, why she chose the name Concrete Rose for her business along with the little things that fueled her passion for growing people. You can find Noelle + Concrete Rose Salon on the gram @noelle.concrete.rose and @concreterosesalon

Noelle Weatherwax on Community + Overcoming Adversity + Leadership

BUILDING & BREAKING with Nina L Kovner is a podcast about how brands are built, how trust is broken, and what it all means for salon owners, hairstylists, small business creatives and brands who give a damn. 

Each week, Nina takes you behind the scenes of brand strategy, leadership decisions, and real-world examples from inside and outside the beauty industry. With decades of experience building brands (and witnessing heartbreaking downfalls), Nina breaks down the moments that define a brand: the bold moves, the missed opportunities, the trust built, and lost. Whether you're leading a team, growing behind the chair, or navigating the noise of modern marketing, this podcast will help you slow down, get clear, and make aligned decisions that build trust and higher lifetime client and team value. No fluff. No BS. Just truth, context, and clarity from someone who's been behind the chair and inside the brands.

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Marketing

Management

BUILDING & BREAKING with Nina L Kovner is a podcast about how brands are built, how trust is broken, and what it all means for salon owners, hairstylists, small business creatives and brands who give a damn. Each week, Nina takes you behind the scenes of brand strategy, leadership decisions, and real-world examples from inside and outside the beauty industry. With decades of experience building brands (and witnessing heartbreaking downfalls), Nina breaks down the moments that define a brand: the bold moves, the missed opportunities, the trust built, and lost. Whether you're leading a team, growing behind the chair, or navigating the noise of modern marketing, this podcast will help you slow down, get clear, and make aligned decisions that build trust and higher lifetime client and team value. No fluff. No BS. Just truth, context, and clarity from someone who's been behind the chair and inside the brands.

BUILDING &amp; BREAKING with Nina L Kovner is a podcast about how brands are built, how trust is broken, and what it all means for salon owners, hairstylists, small business creatives and brands who give a damn. 

Each week, Nina takes you behind the scenes of brand strategy, leadership decisions, and real-world examples from inside and outside the beauty industry. With decades of experience building brands (and witnessing heartbreaking downfalls), Nina breaks down the moments that define a brand: the bold moves, the missed opportunities, the trust built, and lost. Whether you're leading a team, growing behind the chair, or navigating the noise of modern marketing, this podcast will help you slow down, get clear, and make aligned decisions that build trust and higher lifetime client and team value. No fluff. No BS. Just truth, context, and clarity from someone who's been behind the chair and inside the brands.

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Noelle Weatherwax on Community + Overcoming Adversity + Leadership

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