Canal Revival remembers Waterbury’s Drugstores.

In Podcast 60, we tell the story of Waterbury’s Drugstores on Canal Street and its expansion stores. Waterbury’s had four locations, from 1930 to 1984:

There was a #4 store planned for Westgate Sholpping Center in Metairie, but the plan didn’t materialize.

PDF here

Waterbury Chemical Company manufactured and sold “patent medicines” like “Waterbury’s Compound.’ They based this “tonic” on cod liver oil, adding vitamins. They claimed it was one of the “best cures for coughs and colds.” Waterbury Chemical operated a plant on Gravier Street in the CBD. They sold the “compound” nationwide.

Manufacturer to Retail

In 1930, C.C. Waterbury, son of the company’s founder, leased the two-story building at Canal and Camp, on the river side of the intersection. He opened the drugstore in April, 1930.An article in the Times-Picayune in August, 1930, shows “The Busy Corner” and its businesses at the time.

Avit Cancienne, ad for Waterbury’s in the Times-Picayune, 4-February-1932

While the drugstore was an immediate success, C.C. Waterbury lost interest in the retail project. He sold the drugstore to a long-time employee, Avit Cancienne. Cancienne was a pharmacist originally from Thibodaux. He took over Waterbury’s in December, 1930. His family ran the store from that point until its closure in 1984.

Cancienne acquired a drugstore, Walsdorf’s, at 1036 Canal Street, in 1932. He opened Waterbury’s #2 there on 14-October-1932. The store stood on the corner of Canal and S. Rampart Streets, next to Haverty’s Furniture Store. Waterbury’s #2 gave Cancienne stores on both sides of the Central Business District.

While the original store at Canal and Camp evokes the most memories (after all, it lasted until 1984), Canal and S. Rampart fascinates me much more. This corner evolved into downtown’s transit hub. The West End and Spanish Fort streetcar lines originated here. Terminal Station (Southern Railway, GM&O) stood just a block up the street, at Canal and Basin. Union Station and the L&A terminal were just up Loyola Avenue a few blocks. Just like store #1, this store operated 24 hours. While the night crowd at Camp Street was mostly moviegoers, Canal and S. Rampart enabled travelers to pick up the things they forgot.

Store #3 operated at 1632 Dryades, corner Euterpe, in the Dryades Market corridor. Cancienne opened the store on 15-November-1937.

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