Asking for donations is intimidating on its own. Doubling it with wills and bequest letters? Cringe-worthy. But in this 20th episode of the Nonprofit Hubcast, guest Tony Martignetti tells us it doesn’t have to be. With the right tips and a solid plan, you can set up a planned giving program today.
Martignetti talks about planned giving being a scary topic. Nonprofits tend to put off planned giving because it seems complicated. When we think of planned giving, so often we think of lawyers, accountants, legal documents, research and all of the things that sound time consuming and expensive. But setting up your first planned giving effort can be relatively smooth and painless with the right direction.
Three Steps of Planned Giving
The first step is research. You need to be informed. Do some basic research on what planned giving is (look at you, you’re already completing step one!)
The second step is writing.Writing never goes out of style. So it's important to get to it. Draft a little blurb explaining why people should remember your organization. We’re talking 4-5 sentences with your name, tax ID and address. Now that your planned giving program is off the ground and running, it's time to get it out there.
The third step is to publish. Create a page on your website for planned giving or make a flyer or a colorful brochure with all the information about just how easy it is for donors to get involved. Anything that gets the word out.
Planned giving is not as scary as it may seem, and it doesn't have to be hard. A lot of people think that you're talking about death when it comes to planned giving but the truth is that it's about leaving a legacy and being part of something bigger.