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In this episode of the Nonprofit Hub Podcast, Rhiannon Hendrickson, founder and senior strategist at Orapin, unpacks the often-overlooked role of public relations in a nonprofit’s communication strategy. From building authentic relationships with reporters and pitching stories that connect to larger community conversations, to preparing spokespeople and crafting clear talking points, Rhiannon shares practical guidance for earning meaningful media coverage. The conversation also dives into crisis communications—why “no comment” can do more harm than good, how transparency builds trust, and what every organization should include in a crisis PR plan. Packed with actionable insights, this episode equips nonprofit leaders to move from reactive, ad hoc publicity efforts to a more strategic, credibility-building approach to PR.

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