BUILDING & BREAKING with Nina L. Kovner

Not Everyone Goes To A Salon: A Lesson In Marketing & Your Mindset


Listen Later

In this episode, Nina shares some much-needed context to help you understand the difference between salon-going and non-salon going consumers, which helps you better define your own target market, dream clients, or what we call at Passion Squared, brand people. When you have clarity around this, you can spend more time focusing on who you serve, and less time and frustration on the folks who simply don't see value in a salon experience or never will. Nina also shares a super important marketing fundamental to help you align your pricing with your brand, strategy, business model, objectives, and desired outcomes and simplify your decision-making. You can find us on the socials @passionsquared and on the web here. Thank you so much for listening! 

...more
View all episodesView all episodes
Download on the App Store

BUILDING & BREAKING with Nina L. KovnerBy Nina L. Kovner

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

70 ratings


More shows like BUILDING & BREAKING with Nina L. Kovner

View all
Thriving Stylist Podcast by Britt Seva

Thriving Stylist Podcast

2,101 Listeners