The ”phenomenon of free” has hit many businesses hard particularly media businesses argues Saul J. Berman Global & Americas Leader for the IBM Strategy & Change Consulting Group. In Not for Free: Revenue Strategies for a New World Berman offers lessons from businesses that have integrated successful business model innovations as well as from businesses that have failed to do so. Recently Knowledge at Wharton and Jerry (Yoram) Wind sat down with Berman to discuss his thoughts on who pays for free content and why new models are essential.

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