Americans have faced a frustrating reality: processed “junk” food is often far cheaper than fresh fruits and vegetables. For many families, especially those on a tight budget, shopping for organic or non-GMO options just isn’t feasible. But what if there was a way to access healthy, affordable groceries online — without breaking the bank?

Enter Thrive Market.

Thrive Market co-founder Nick Green shares how growing up with a health-conscious mother planted his passion for wellness and ultimately inspired him to launch a mission-driven grocery service backed by names like Tony Robbins, Jillian Michaels, and Deepak Chopra. He also discusses the journey of falling in love with entrepreneurship, which all started with him tutoring people for the SATs.

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