There have been a lot of wild PR-Related stories in the news lately - a cinnamon-coated shrimp tail, Dr. Oz on Jeopardy, and a hospital giving vaccines to friends rather than the people who were entitled to them. Sometimes crises are of a company's own making, but oftentimes they're not. What's real, what needs attention, what is attention-getting, and how to handle a crisis when it's made out of thin air? That's what Gini Deitrich explores on this week's episode of the Spin Sucks Podcast.