Not Your Mom's Sales Podcast | Podcast Marketing for Business Owners

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Your podcast doesn’t need to go viral to grow, but it does need a plan to help people discover your show, keep listening, and build a relationship with your business.

If you’re consistently publishing episodes but your audience isn’t growing the way you hoped, it might be time to look beyond your download numbers. In this episode of Not Your Mom's Sales Podcast, Julie Deem shares five common areas that could be holding your podcast back. 

You’ll walk away with practical steps you can start using today to attract the right listeners, build trust, and turn your podcast into a sustainable marketing asset for your business.

FAQ:

How can I grow my podcast audience consistently?
Start by identifying your ideal listener, creating episodes that address their specific challenges, and developing a repeatable promotion strategy. 

Why is my podcast not getting more listeners?
Your podcast may be struggling to grow because your target audience is unclear, your episodes aren't being promoted consistently, or your titles don't communicate the value of each episode. 

How do I promote my podcast without being on every social media platform?
Choose one or two platforms where your ideal audience spends time and repurpose your existing episodes into useful content. 

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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Are you sharing valuable expertise in your podcast and content but still struggling to turn that attention into clients? The problem might not be what you know, but how you're communicating it. In this episode of Not Your Mom's Sales Podcast, Julie Deem explains why proving your expertise isn't enough and how to turn what you know into content that helps potential clients see themselves in your message. Discover three practical ways to make your expertise more relevant, build trust, and create a podcast that supports real business growth.

FAQ:

Why doesn't sharing expertise always lead to more clients?
Sharing expertise alone doesn't necessarily show potential clients why they should care. Effective content connects your knowledge to the problems your audience is experiencing and demonstrates how your solution can help them achieve a desired outcome.

How can a podcast help generate leads for a business?
A podcast can build trust by addressing your ideal clients' challenges, providing useful insights, and showing them that you understand their needs. When episodes connect your expertise to real business problems, listeners have a clearer reason to consider working with you.

How can business owners make their content more relevant to their audience?
Start with the audience's current problems, explain how your expertise helps solve them, and communicate the practical outcome. Reviewing existing content from the perspective of someone unfamiliar with your business can also reveal opportunities to improve clarity and relevance.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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What if the numbers you’re watching on your podcast aren’t actually telling you whether it’s growing your business? In this episode of Not Your Mom’s Sales Podcast, Julie Deem breaks down the podcast KPIs that matter when your goal is to generate leads, attract clients, and drive revenue. You’ll learn which numbers are worth paying attention to, what they can tell you about your podcast’s role in your marketing strategy, and why downloads alone don’t tell the whole story.

If you’re ready to stop measuring your podcast like a media project and start using the data to make smarter marketing decisions, this episode will help you focus on the numbers that actually matter. Hit play and let’s dive in.

Get Ready to Learn:

• How to identify the awareness metrics that tell you whether the right people are finding your show.
• What engagement metrics reveal about listener trust, retention, and content effectiveness.
• How to track conversion metrics that directly connect your podcast to sales and booked calls.
• Why email list growth is one of the most important KPIs for long-term podcast ROI.
• How to calculate cost per acquisition and lifetime value for podcast-generated clients.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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What if your next new podcast listener doesn’t come from social media, another podcast, or a bigger audience? It’s easy to assume you need more content or a huge email list before you can reach new people but you may already have access to new listeners through the relationships and audiences you’ve built.
In this episode of Not Your Mom’s Sales Podcast, Julie Deem shares how to use newsletter swaps to introduce your podcast to new, relevant listeners. You’ll learn how to find the right collaboration partners and what to track afterward so you can see whether those new listeners are actually engaging with your content.

FAQ:

What is a newsletter swap?
A newsletter swap is a collaboration between two people who have email audiences. 

Can newsletter swaps help grow a podcast?
Yes. A newsletter swap can introduce your podcast to a new audience that already trusts the person making the recommendation. 

Do I need a large email list to do a newsletter swap?
No. A small but engaged email list can still provide value. 

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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When your podcast episode is due and you have nothing recorded, it’s easy to panic, scramble to create something, or decide to skip the week altogether. But consistency isn’t about producing a perfectly polished episode every single time. It’s about having a plan for the weeks when life gets in the way so one rough week doesn’t turn into a broken promise to your audience.
In this episode of Not Your Mom’s Sales Podcast, Julie Deem shares eight plug-and-play strategies you can use when you need an episode and don’t have the time or content ready to create one from scratch. These strategies can help you keep your podcast moving without sounding unprepared.

FAQ:

How can I stay consistent with my podcast when I am short on time?
Create a podcast backup plan before you need it. 

Can I republish an old podcast episode?
Yes. Republishing a popular past episode can be an effective low-effort way to keep your podcast active when you don't have a new episode ready.

How can I create a podcast episode without writing a script?
A solo voice memo is one option. Hit record and talk through your thoughts, an experience, a lesson, or something happening in your business without creating a formal script first.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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When you think about podcast monetization, you might immediately think about sponsors, ads, paid content, or memberships. What if there's another way? In this episode of Not Your Mom's Sales Podcast, Julie Deem shares a simple podcast-to-client system that connects your content to the problems your business solves, builds trust with your audience, and gives listeners a clear next step toward working with you.
Your podcast doesn’t have to become another complicated product you have to manage. It can become part of the way you’re already growing your business.

Get Ready to Learn:

• How to use a podcast as a business development tool.
• How to build a simple podcast-to-client system. 
• Why your podcast content should connect naturally to your offers. 
• How to create a monetization map for your podcast. 
• Why one clear call to action is better than overwhelming listeners with options. 
• How to turn podcast listeners into leads and eventually clients. 
• Why you don’t need thousands of downloads to generate business from your podcast. 
• How to use your podcast as anchor content across social media and email. 
• How sponsorships can become strategic partnerships. 
• What to include on a simple one-page podcast sponsorship sheet. 
• How to choose monetization strategies that make sense for your audience and business.

FAQ:

How can a podcast make money for a business owner?
A podcast can make money indirectly by generating leads for the business owner’s existing products or services. Episodes can teach listeners about problems the business solves and then invite them to take the next step, such as booking a strategy call or downloading a resource.

Do you need a large audience to monetize a podcast?
No. A large audience can be important for certain types of advertising, but business owners selling their own products or services may not need thousands of listeners. Having the right listeners who need what you offer can be more valuable than having a large audience.

What should the call to action be on a podcast?
A podcast should typically have one primary call to action that gives listeners a clear next step. This could be joining an email list, downloading a resource, or booking a strategy session.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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What if the story you think is too ordinary is actually one of your best sales tools Storytelling isn’t just for keynote speakers, authors, or people with dramatic life experiences. In this episode of Not Your Mom’s Sales Podcast, Julie Deem shares how storytelling can become a bridge between your content and your sales process. Drawing inspiration from Matthew Dicks’ Stories Sell, she explores why ordinary moments can contain extraordinary meaning and how podcasters can recognize the stories already happening in their lives.

Julie also explains why your podcast audience needs more than information. They need to understand that you see them, understand their problems, and have a path to help them. Because selling doesn’t have to interrupt the relationship you’re building with your audience. It can actually be part of the relationship.

Get Ready to Learn:

• How storytelling can help turn podcast listeners into potential clients
• Why ordinary moments can become meaningful business stories.
• How to start building a daily story bank.
• Why your stories, experiences, and mistakes can become sales assets.
• How to identify the stakes, suspense, and surprise in an everyday experience.
• Why you should look for the story inside the story instead of telling every detail.
• How to connect your personal experience to your audience’s problems.
• Why vulnerability in storytelling doesn’t require oversharing.
• How stories can demonstrate understanding instead of simply proving expertise.
• How to use storytelling to naturally introduce your offer.
  Why your podcast needs a clear invitation for listeners who want help.

FAQ:

How can storytelling help with sales?
Storytelling can build trust and connection by showing potential buyers that you understand the problems and experiences they are facing. Instead of simply telling people that you are an expert, stories can demonstrate your experience and perspective.

What makes a good business story?
A good business story does not have to be dramatic. It can be an ordinary experience that contains meaningful stakes, suspense, surprise, or a lesson that connects to your audience.

What are stakes, suspense, and surprise in storytelling?
Stakes are what mattered to you in the story, including what you wanted to gain or were afraid of losing. Suspense comes from what the audience does not know yet. Surprise is the unexpected thing that happens and changes the direction of the story.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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If you’ve been consistently recording podcast episodes but still feel overwhelmed every time it’s time to promote them, this episode is going to shift everything. In this episode, Julie Deem shares her system to remove the mental load from podcast promotion by building a simple, repeatable post-production system.

If your podcast feels like more work than it should, this is the system you’ve been missing. 

Get Ready to Learn:

• Why podcast burnout is often caused by decision fatigue, not lack of time.
• How to simplify your content strategy by focusing on just five core assets.
• The difference between creating content and extracting content from your podcast.
• How templates eliminate mental overload and make promotion faster and easier.
• Why batching your content is the key to consistency and long-term growth.
• How to turn your podcast into a system that supports your business instead of draining it. 

FAQ:

What are the five assets I should create from each podcast episode?
Your full episode, a short hook clip, a quote, a blog-style show notes post, and an email.

Why does promoting my podcast feel so exhausting?
Because you’re likely experiencing decision fatigue from starting from scratch every time you promote an episode.

Do I need to create new content for every platform?
No, you should be repurposing and translating your existing content into formats that fit each platform.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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What if your podcast could do more than build an audience? What if it became the marketing engine that feeds your entire business? In this episode of Not Your Mom’s Sales Podcast, Julie Deem breaks down how business owners can turn their podcast into a strategic lead-generation asset instead of treating it like another marketing channel they have to constantly feed.
If you're tired of constantly creating new content and want your podcast to work harder for your business, this episode will help you rethink what your podcast can actually do.

Get Ready to Learn:

• How to shift your podcast from a marketing channel into a content engine.
• Why generating the right listeners can matter more than generating a massive podcast audience.
• How to create podcast episodes around the problems your ideal customers are already trying to solve.
• Why sales calls can become one of your best sources for podcast content ideas.
• How answering customer questions publicly can build trust before someone ever gets on a sales call.
• How answer engine optimization can influence the way you structure podcast content.
• How to turn one podcast episode into an entire content ecosystem.
• Ways to use AI to strategically extract value from existing podcast content.
• How to connect podcast content to lead magnets and clear calls to action.
• Why every podcast episode should have a purpose connected to the customer journey.
• How to complete a one-episode lead generation audit using an episode you have already published.

FAQ:

How can a podcast generate leads for a business?
A podcast can generate leads by creating helpful content that attracts the right audience, demonstrates expertise, builds trust, and gives listeners a clear next step. That next step might be downloading a resource, joining an email list, booking a strategy session, or starting a sales conversation.

Do you need a large podcast audience to generate leads?
No. A podcast does not necessarily need a massive audience to generate business. A smaller audience made up of people who are potential buyers can be more valuable than a large audience that has no need for the products or services being offered.

What should a business podcast talk about?
A business podcast should address the problems, questions, objections, concerns, and goals of its ideal customers. Sales conversations can be an excellent source of ideas because questions asked by one prospective customer are often questions other potential customers have too.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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What if the biggest business opportunity at your next conference isn't the information you learn, but the person sitting next to you? In this episode of, Julie Deem shares why showing up in person still matters, how to get into the right rooms, and why networking should be about relationships rather than immediate sales. She also explains how podcasters have a unique advantage because their podcast can become a natural relationship-building tool.

You'll hear practical strategies for preparing for conferences, starting meaningful conversations, identifying collaboration opportunities, following up after an event, and using your podcast to continue conversations with people you meet.

Get Ready to Learn:

• Why in-person conferences and networking events can create opportunities that online networking cannot replicate.
• How to evaluate the value of a conference beyond the information presented in the sessions.
• Why getting into the right rooms can accelerate relationships and business opportunities.
• How to prepare for a conference by identifying who to meet, what to learn, and what to contribute.
• Why networking should focus on relationships rather than immediately looking for clients.
• How to ask better questions that encourage meaningful conversations.
• Why quality conversations are more valuable than collecting dozens of business cards.
• How to use a podcast as a natural relationship-building and networking tool.
• How inviting someone onto a podcast can create a reason to continue a conversation.
• How to recognize potential collaboration opportunities without immediately pitching a service.
• Why making introductions and helping others can strengthen professional relationships.
• How to create a simple follow-up system after a conference.
• Why personalized follow-up is more effective than sending the same generic message to everyone.
• How podcast guest relationships can develop into referrals, collaborations, and business opportunities.
• Why the long-term value of networking often happens after the event is over.

FAQ:

How can a podcast help with networking?
A podcast can give you a natural reason to connect with people you meet at conferences and networking events. Instead of simply exchanging contact information, you can invite someone to continue the conversation on your podcast, creating an opportunity to provide value while building a relationship.

What should you do before attending a networking event?
Before attending a networking event, identify who you want to meet, what you want to learn, and what you want to contribute. Having an intention helps you stay strategic while still leaving room for unexpected conversations and opportunities.

How do you network effectively at a conference?
Effective conference networking focuses on meaningful conversations rather than collecting as many contacts as possible. Ask open-ended questions, listen carefully, show genuine curiosity, and look for ways to be useful to the people you meet.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/