Not Your Mom's Sales Podcast | Podcast Marketing for Business Owners

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What if the biggest business opportunity at your next conference isn't the information you learn, but the person sitting next to you? In this episode of, Julie Deem shares why showing up in person still matters, how to get into the right rooms, and why networking should be about relationships rather than immediate sales. She also explains how podcasters have a unique advantage because their podcast can become a natural relationship-building tool.

You'll hear practical strategies for preparing for conferences, starting meaningful conversations, identifying collaboration opportunities, following up after an event, and using your podcast to continue conversations with people you meet.

Get Ready to Learn:

• Why in-person conferences and networking events can create opportunities that online networking cannot replicate.
• How to evaluate the value of a conference beyond the information presented in the sessions.
• Why getting into the right rooms can accelerate relationships and business opportunities.
• How to prepare for a conference by identifying who to meet, what to learn, and what to contribute.
• Why networking should focus on relationships rather than immediately looking for clients.
• How to ask better questions that encourage meaningful conversations.
• Why quality conversations are more valuable than collecting dozens of business cards.
• How to use a podcast as a natural relationship-building and networking tool.
• How inviting someone onto a podcast can create a reason to continue a conversation.
• How to recognize potential collaboration opportunities without immediately pitching a service.
• Why making introductions and helping others can strengthen professional relationships.
• How to create a simple follow-up system after a conference.
• Why personalized follow-up is more effective than sending the same generic message to everyone.
• How podcast guest relationships can develop into referrals, collaborations, and business opportunities.
• Why the long-term value of networking often happens after the event is over.

FAQ:

How can a podcast help with networking?
A podcast can give you a natural reason to connect with people you meet at conferences and networking events. Instead of simply exchanging contact information, you can invite someone to continue the conversation on your podcast, creating an opportunity to provide value while building a relationship.

What should you do before attending a networking event?
Before attending a networking event, identify who you want to meet, what you want to learn, and what you want to contribute. Having an intention helps you stay strategic while still leaving room for unexpected conversations and opportunities.

How do you network effectively at a conference?
Effective conference networking focuses on meaningful conversations rather than collecting as many contacts as possible. Ask open-ended questions, listen carefully, show genuine curiosity, and look for ways to be useful to the people you meet.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
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What if the biggest thing holding your business back isn't your strategy, your marketing, or your sales process, but a pattern you keep repeating without realizing it? While attending the Global Leadership Summit, Julie Deem reflects on a powerful leadership lesson from Craig Groeschel.
In this episode, you'll learn how to identify the repeated behaviors influencing your business, recognize patterns that may be keeping you stuck, and reinforce the habits that are already creating positive results.

Get Ready to Learn:

• How recurring behaviors can reveal patterns affecting business results.
• Why repeated outcomes are often connected to repeated behaviors.
• How to recognize patterns that may be keeping a business stuck.
• Why habits are behaviors that can be changed rather than character flaws.
• How to focus on changing the behavior instead of simply trying to fix the outcome.
• Why successful patterns need to be reinforced and protected.
• How consistency and small repeated actions contribute to long-term business growth.
• How recognizing patterns can create opportunities for better systems and stronger results.
• Why awareness is the first step toward changing an unproductive pattern.
• How to identify one pattern that needs to be interrupted in your business.

FAQ:

How can you identify patterns that are holding your business back?
Start by looking for situations that repeatedly produce the same result. Ask what keeps happening, identify the behavior connected to that outcome, and determine whether that behavior is contributing to the result you want.

How can changing business habits improve results?
Changing repeated behaviors can change the outcomes they produce. Instead of focusing only on the result you want, identify the behavior creating your current result and determine what needs to change.

Why is consistency important for business growth?
Consistency allows positive behaviors to compound over time. Sales outreach, follow-up, content creation, podcast publishing, and relationship building may not produce immediate results, but stopping those activities can eventually create a noticeable decline in leads and opportunities.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
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What if the biggest thing holding your podcast back isn't your content, but the way you're measuring success? Too many podcasters obsess over download numbers while overlooking the real impact their show is having on their business. In this episode, Julie Deem challenges the traditional way podcasters think about growth.

Whether you're just starting your podcast or looking for ways to finally turn it into a business growth engine, this episode will change the way you think about podcast marketing.

Get Ready to Learn:

• Why downloads are only one measure of podcast success.
• The business metrics that matter more than download numbers.
• How podcasts build trust faster than most other marketing channels.
• Why your podcast should become the foundation of your entire marketing strategy.
• How one episode can be repurposed into dozens of marketing assets.
• Why repetition strengthens your authority instead of hurting it.
• How listeners actually discover podcasts outside of Spotify and Apple Podcasts.
• Simple organic podcast growth strategies that don't rely on algorithms or paid advertising.
• What data you should track every month to make better marketing decisions.
• How to create a long-term podcast growth system that compounds over time.

FAQ:

Are podcast downloads the most important metric?
No. Downloads are helpful for tracking audience growth, but they don't measure the full business impact of a podcast. Metrics like consultation requests, new clients, email subscribers, referrals, speaking invitations, and website traffic often provide a better picture of whether your podcast is helping your business grow.

How can one podcast episode create more content?
A single podcast episode can become multiple content assets, including blog posts, newsletters, LinkedIn articles, social media posts, short-form videos, FAQ pages, workshops, presentations, and lead magnets. Treat your podcast as the source of your marketing content instead of creating everything from scratch.

How long does it take to grow a podcast audience?
Podcast growth is typically gradual rather than immediate. Consistently publishing valuable episodes, repurposing content, optimizing for search, and building relationships over time creates momentum that compounds, helping your audience and business grow together.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
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You don’t need more guests. You need the right guests and the host skills to help them open up so the episode actually moves your audience to action. If your DMs are full of people asking to be on your show, this one’s for you. In this episode, Julie Deem breaks down a simple system for choosing guests. You’ll learn what to prep, the best tools to streamline your workflow, and how to turn one interview into a week of content. 

Episode Highlights:

• Curate guests based on current listener struggles.
• Vet for story skills and chemistry, not just credentials.
• Prep a short bio, clear offer, and anchor questions.
• Warm up before you record and listen more than you talk.
• Follow the heat in the moment and go deeper with follow-ups.
• Repurpose into clips, quotes, blogs, and emails.
• Track results so you keep booking winners.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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Are you living in alignment, or are you living to meet the expectations of everyone else? In this episode, Julie Deem sits down with long-time friend Wendy Hutchinson, author, spiritual guide, and host of, The Path of Me to discuss the profound journey of shedding cultural masks and returning to your true essence.

If you've ever felt like you're having a hard time, Wendy's wisdom on moving from productivity to presence is exactly what you need to hear.

Get Ready to Learn:

• The impact of performance-driven cultures on personal worthiness and how to break free from those patterns.
• How to move from being codependent and "chasing worthiness" to living an aligned, authentic life.
• The "backstory" of *The Path of Me* and how a book can serve as a guide for those who can't afford private coaching.
• Why energetic alignment and synergy are the most important filters for choosing podcast guests.
• The power of the "ripple effect" in podcasting: how one interview leads to global summits, magazine features, and lasting friendships.
• How to handle pushback from family and society when you choose an unconventional, authentic career path.
• Practical advice for starting your own show: why every day is a good day to just hit record.

FAQ:

How do you find your authentic self after trauma?

Finding your authentic self requires doing the "inner work" to unpack patterns like perfectionism and codependency. As Wendy Hutchinson suggests, it’s a process of "remembering" who you are by shedding the masks you put on to meet others' expectations.

What is the benefit of podcasting for life coaches?

For life coaches, podcasting creates a "ripple effect" of credibility and connection. It allows coaches to share their "awesome sauce," build global authority, and connect with potential clients and collaborators they wouldn't ordinarily meet.

How do I choose the right guests for my podcast

Choosing the right guests should be based on energetic alignment and synergy. Conducting a preliminary meet-up helps ensure your missions align so the conversation feels like a "power hour" rather than a struggle.

Connect with Wendy Hutchinson at:

https://alinealifecoaching.com/

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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What do you do when your excitement for your podcast starts to fade. In this episode, Julie Deem breaks down why consistency alone isn't enough to save you from podcast burnout. She also shares an easy to follow system designed to help you.

If you're feeling the heavy lifting and wondering if it's time to pause, this episode will help you reclaim your time and your momentum.

Get Ready to Learn:

• Why the "new podcast smell" fades and how to navigate the transition into the heavy lifting stage.
• The critical difference between white-knuckling consistency and building a sustainable production system.
• How to implement the "Content Waterfall" to turn one recording into social clips, SEO blogs, and newsletters.
• The mindset shift required to move from being a podcaster to a business owner who uses a podcast as a lead-generator.
• How a professional editor acts as your quality control officer to protect your energy and signal authority.
• Why you should focus on getting "more life" out of your existing episodes rather than just recording more content.

FAQ:

How can I prevent podcast burnout?
Preventing podcast burnout requires shifting from "white-knuckling" production to implementing a system. Utilizing strategies like the Content Waterfall allows you to repurpose existing episodes into multiple marketing assets, reducing the need for constant new recordings.

Why should a business owner hire a professional podcast editor?
Hiring a professional editor allows a business owner to reclaim their time for CEO-level tasks while ensuring their audio signals authority. An editor acts as a quality control officer, protecting the host's energy so they can show up as their best self.

What is a content waterfall for podcasters?
A content waterfall is a strategic workflow where one pillar podcast episode is broken down into four key areas: the full pillar conversation, social media clips/quotes, SEO-optimized blog posts, and connection-driven newsletters.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
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What if growing your podcast wasn't about creating more content, but getting your existing content in front of the right people? In this episode, Julie Deem explores a new podcast advertising platform called AudienceLift and breaks down how paid podcast promotion actually works. 

You'll learn how AudienceLift differs from podcast hosting platforms, how its pay-per-download model works, and the questions every business owner should answer before spending money to grow their audience.

Get Ready to Learn:

• How AudienceLift works and how it differs from a podcast hosting platform.
• Why verified podcast downloads matter more than inflated metrics.
• When paid podcast promotion makes sense for business owners.
• Why organic podcast growth should come before paid advertising.
• How to determine if your podcast is ready for a marketing budget.
• What to measure before investing in podcast advertising.
• Why downloads are only valuable when they lead to business opportunities.
• How to evaluate the return on investment of podcast promotion.

FAQ:

Is AudienceLift a podcast hosting platform?

No. AudienceLift is a podcast advertising platform designed to help promote your existing podcast. It does not host your podcast or distribute episodes. You'll still need a podcast hosting provider like Buzzsprout, Libsyn, or RSS.com to publish and manage your show.

How does paid podcast promotion work?

Paid podcast promotion places your podcast trailer or episodes in front of targeted audiences through advertising networks. The goal is to attract qualified listeners who are more likely to subscribe, engage with your content, and eventually become leads or customers.

Should new podcasters invest in paid advertising?

Most new podcasters should focus on building a strong foundation first. Consistently publishing valuable content, optimizing for SEO, guesting on other podcasts, and growing an organic audience typically provide a better return before investing in paid promotion.

Click here to learn more about AudienceLift.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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What if the biggest thing holding your podcast back isn't your content, it's your fear of being seen? In this episode, Julie Deem uncovers one of the most overlooked reasons podcasts fail to grow: the fear of visibility. From avoiding self-promotion to worrying about what others might think, she shares why publishing your podcast is only half the job and how intentional marketing turns your show into a powerful business asset. 

You'll learn practical ways to become more visible, overcome the fear of putting yourself out there, and confidently market your expertise so the right people can finally find you.

Get Ready to Learn:

• Why publishing your podcast is different from marketing your podcast.
• How fear of visibility keeps many podcasters from growing.
• Why your audience needs to hear your message more than once.
• How visibility helps generate leads, clients, and speaking opportunities.
• Why confidence comes after taking action, not before.
• Practical ways to promote your podcast without burning yourself out.
• How to make your podcast easier for your ideal audience to discover.
• Why marketing your podcast is about creating connection, not chasing attention.

FAQ:

Why isn't my podcast growing even though I publish consistently?
Publishing consistently is only one part of podcast growth. Your audience also needs opportunities to discover your content through social media, email marketing, SEO, networking, guest appearances, and other promotional efforts.

How do I overcome the fear of promoting my podcast?
Start by sharing one piece of content at a time. Focus on serving your audience rather than worrying about judgment. Confidence develops through repeated action, not before it.

What is the best way to market a business podcast?
The most effective strategy is consistently repurposing your episodes into multiple forms of content, including social media posts, email newsletters, blog articles, video clips, and conversations that introduce new people to your expertise.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
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Julie Deem shares how you can get a press pass as a podcaster. This is a unique way to use your podcast to get in front of decision-makers that you want to work with. It is also a great way to have guests on your show that you may not normally have the chance to interview. 

Episode Highlights:

• Outline the ways you’ll cover the event. This could include live interviews with speakers, post-event recap episodes, or even social media posts during the event. Offering comprehensive coverage increases your chances of being seen as a valuable media partner. 
• Conferences are a hub for networking, and having a press pass elevates your status, giving you more credibility when interacting with other attendees. Podcasters can connect with potential sponsors, collaborators, and clients through these events. According to research, 92% of podcasters say networking is a key driver for success, helping them expand their reach and influence in their industry. 
• After attending a conference, you can repurpose your podcast interviews and event recaps into blog posts, social media content, and even case studies. This approach helps maximize your content output and ensures your podcast remains relevant to current trends. 

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
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Are you constantly wondering what to post next? In this episode Julie Deem challenges the idea that great content comes from trending topics and viral moments. Instead, she shares why the most effective content is often hiding in your everyday experiences, client conversations, lessons learned, and business challenges.

Julie breaks down how experience-based content builds trust faster than generic educational content and explains why trust is what ultimately drives sales. You'll walk away with practical strategies to generate endless content ideas while creating deeper connections with your audience.

Get Ready to Learn:

• Why chasing trending topics can make your content feel generic. 
• How evergreen content creates long-term value for your audience. 
• The difference between creating content from pressure versus purpose. 
• Why client conversations are one of the best sources of content ideas. 
• How experience-based content builds trust and increases sales. 
• Four places to find your next podcast episode topic. 
• A simple system for capturing content ideas before they disappear. 
• How to create content that teaches while strengthening relationships.

Four Sources for Endless Content Ideas

• Client conversations and frequently asked questions.
• Personal business challenges and lessons learned.
• Recent wins and successful strategies.
• Frustrations and industry misconceptions.

FAQ:

How do I come up with podcast content consistently?
The best podcast content often comes from your everyday experiences, client conversations, lessons learned, wins, challenges, and frequently asked questions rather than trending topics.

Why is experience-based content more effective?
Experience-based content demonstrates expertise through real-world examples, stories, and lessons, helping audiences trust you more than generic educational content alone.

How can I avoid running out of content ideas?
Create a system to capture ideas whenever they arise. Document client questions, frustrations, breakthroughs, observations, and lessons learned throughout your week.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/