Not Your Mom's Sales Podcast | Podcast Marketing for Business Owners

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If you’ve ever wondered whether conferences are really worth the time, money, and energy, this episode will shift how you think about attending events like Podfest Expo. Julie Deem breaks down why conferences aren’t about collecting business cards or chasing quick wins. They’re about community, connection, and playing the long game in business.

If you’re building a podcast or business that’s meant to last, this conversation will remind you why showing up in community is one of the most powerful growth strategies you can invest in.

Get Ready to Learn:

• Why conferences create deeper trust than online-only marketing efforts.
• How community building compounds over time and supports sustainable business growth.
• Why “the magic is in the hallways” is more than a catchy phrase.
• How attending conferences accelerates visibility and credibility for podcasters.
• Why waiting until you feel “ready” to attend events is backwards.
• How relationship-first spaces like Podfest foster collaboration instead of competition.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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Julie Deem shares the framework for building your podcast episodes around to make selling feel natural. 

Episode Takeaways:

• Start with a hook that grabs your audiences attention.
• When you share a story, have it be one that your listener can relate to.
• Give your audience a reason to come back.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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If you’ve ever thought about speaking on a stage, leading a workshop, or being part of a panel, your podcast might already be doing more work for you than you realize. In this episode, Julie Deem breaks down how podcasters can leverage their show to open the door to more speaking opportunities. 

If you’re ready to turn your voice into visibility and your content into credibility, this episode is for you.

Episode Highlights:

• Your podcast already demonstrates your ability to teach, engage, and lead an audience.
• Speaking opportunities come from clarity around your message, not the size of your audience.
• Event organizers value outcomes, relevance, and confidence over perfection.
• Simple, clear pitches outperform long, overproduced speaker proposals.
• Smaller stages often lead to bigger opportunities when leveraged intentionally.
• Your podcast allows you to build long-term relationships with organizers beyond a single event.
• Positioning yourself as a speaker starts with owning your expertise, not waiting for permission. 

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

What if this year didn’t start with pressure, hustle, or a never-ending list of goals? In this episode Julie Deem shares her word of the year, alignment, and why it matters more than any strategy, algorithm, or growth plan. Instead of forcing big goals or copying what everyone else is doing, she invites you to slow down, reflect, and build your podcast and business in a way that actually feels good.
If you’re ready to build momentum without burnout, this episode is your permission slip to start differently.

Episode Highlights:

• Alignment is not about doing less work but about doing the right work in a way that supports your energy, values, and long-term vision.
• Starting the year with reflection creates stronger momentum than jumping straight into goals rooted in pressure or comparison.
• A podcast that is aligned with your business should support your offers, clarify your message, and feel sustainable to maintain.
• Your energy is a business asset, and protecting it is essential for building something that lasts.
• Choosing a word of the year provides a compass for decision-making without boxing you into rigid expectations.
• The most powerful word is one that reflects how you want to feel, not just what you want to achieve.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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Most podcasts don’t fail because the idea was bad.
 They fail because the host didn’t expect the work.

In this episode, Julie Deem sits down with Kevin Warren, host of the Sports Chasers Media Group, to unpack what it really takes to grow a podcast from casual conversations into a multi-show media brand. Kevin shares the behind-the-scenes reality of starting clunky, learning on the fly, staying consistent with a full-time job, and using AI tools to work smarter instead of harder.

If you’ve ever wondered how long it actually takes to build momentum or how to use podcasting for credibility and press access this conversation is for you.

Episode Highlights:

• Most successful podcasts start clunky and improve through consistency.
• Early episodes are worth keeping live because transparency builds trust and credibility.
• Recording schedules must fit real life to remain sustainable long term.
• Press credentials are more accessible when podcasters show consistency and body of work.
• Community and in-person events accelerate connection and opportunity faster than algorithms.

Connect with Kevin Warren:

Sports Chasers Podcast

YouTube: https://www.youtube.com/@sportschasersmediagroup

Apple Podcasts (and all major podcast platforms):
https://podcasts.apple.com/us/podcast/sports-chasers/id1567051434

Affiliate resources we actively use and recommend:
Opus Clip: https://www.opus.pro/?via=SportsChasersPodcast
PodMatch: https://www.joinpodmatch.com/sportschaserspodcast

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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Before you burn down your strategy and start over in January, listen to this. In this episode, Julie Deem reminds you why this quiet season is not a failure. If you’ve been tempted to burn it all down and start fresh in January, this conversation will help you pause, reflect, and recommit to what you’ve already been building.

Episode Highlights:

• Slower weeks in podcasting are normal and do not indicate a lack of growth or momentum.
• Podcasting builds trust and authority over time, even when immediate results aren’t visible.
• Consistency matters more than spikes in downloads or engagement.
• Rest and reflection are part of a sustainable business strategy,

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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Most podcasters quit right before everything starts working. In this episode, Julie Deem dives into what it truly means to play the long game in podcasting. We’re talking about mindset shifts, strategic planning, and the small, sustainable actions that compound into real momentum. 

Whether you’re feeling behind, burned out, or ready for a fresh start, this episode will help you rebuild your confidence, reset your systems, and step into the new year with clarity.

Episode Highlights:

• Playing the long game requires shifting from motivation to systems that support consistent output.
• Your podcast becomes more effective when it’s directly tied to your business model.
• Tracking simple metrics removes emotional decision-making and keeps growth objective.
• Relationships with listeners and guests build long-term visibility and trust.
• Long-term success comes from showing up even when progress feels slow or invisible.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Podcasting helps you develop new skills. In this episode, Julie Deem pulls back the curtain and walks you through how podcasting naturally trains you for public speaking. 

If you’ve ever dreamed of teaching, inspiring, or sharing your voice with a larger audience, you're already on the way.

Episode Highlights:

• Podcasting forces clarity of thought by turning loose ideas into teachable concepts.
• Every episode strengthens your ability to understand and speak directly to an audience’s needs.
• Speaking on your feet improves as you record unscripted or lightly outlined episodes.
• Conferences prioritize clarity, teaching ability, and audience alignment over download numbers.
• Pitching yourself becomes easier when your podcast already proves what you can deliver.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Julie Deem shares how taking action will get you ahead. Quit talking about all the things you are planning to do and start recording and doing the thing you said you wanted to do.

Episode Highlights:

• The only way to grow, improve, and make an impact is to take that first step.
• The more you do, the more capable you feel.
• Opportunities appear when you step out of your comfort zone.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

If your podcast feels like the best-kept secret on the internet, it’s not your content it’s your SEO. In this episode, Julie Deem shares the simplest most effective SEO strategies that create the biggest growth. If you want your podcast to work for you 24/7, this episode is your roadmap.

Episode Highlights:

• Strong SEO helps new listeners find your show even if they aren’t searching for your podcast name.
• Searchable episode titles make your show easier to discover inside podcast apps.
• SEO creates a long-term growth engine that works even when you aren’t actively promoting.
• Thinking like a listener instead of a writer helps you craft titles that people actually search for.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/