Not Your Mom's Sales Podcast | Podcast Marketing for Business Owners

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Julie Deem shares the truth about why business owners want to have a podcast even if they are skeptical about podcasting.

Episode Takeaways:

• You don't have to have a large following or a popular brand to have a podcast.
• Social media is more crowded than the podcast space. If you think the podcast space is too saturated but still post on social media regularly, you could save time and do both with one podcast episode.
• Making money with your podcast might not look like bringing in large sponsors but it could look like landing new clients and growing your business.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Julie Deem breaks down why podcasting is one of the most powerful sales tools for business owners.

Episode Takeaways:

• Trust is the foundation of sales, and podcasting accelerates that process compared to cold calls or ads.
• Warm leads generated from a podcast are more likely to convert into paying clients.
• Hosting a podcast differentiates your brand and positions you as the authority in your niche.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Julie Deem shares strategies for selling through your podcast without feeling salesy. 

Episode Takeaways:

• Selling is just helping someone solve a problem.
• Build connection and trust. 
• Let the listener know what to do if they want to go further with you. 

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Julie Deem shares strategies to bridge the gap from episode to sales.

Episode HIghlights:

• Instead of ending your episode with a vague “Follow me on Instagram” or “Check out my website,” make it intentional.
• Clearly explain timelines, expectations, and deliverables.
• Offer smaller ways to work with you until they’re ready for the bigger commitment.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Julie Deem shares how you can host your podcast at events and why you might want to if you haven't already been thinking about it.

Episode HIghlights:

• You can record multiple interviews in a single day, giving you weeks of content ready to go.
•  Just being seen as the podcaster interviewing leaders gives you instant credibility. 
•  Events are busy and noisy. Bring only what you can set up quickly.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Julie Deem breaks down different words used in the podcast world. 

Episode HIghlights:

• Podcast hosting is where your podcast is stored and distributed to other streaming platforms.
• Your trailer is going to explain more about the podcast show and when the audience can expect new episodes.
• Batch recording is how podcasters get ahead on content creation and helps to prevent burnout. 

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Julie Deem shares how you can create a sustainable podcast that you enjoy hosting.

Episode Highlights:

• Develop a content calendar.
• Leverage automation and tools.
• Maintain work-life balance.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Julie Deem shares the best places to share your offers and how listeners can work with you. 

Episode Takeaways:

• Share your pre-roll ad in the first couple minutes of the episode.
• Add a midroll ad to pause and connect with the audience.
• Wrap up with sharing how listeners can work with you.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Julie Deem shares the framework for building your podcast episodes around to make selling feel natural. 

Episode Takeaways:

• Start with a hook that grabs your audiences attention.
• When you share a story, have it be one that your listener can relate to.
• Give your audience a reason to come back.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Julie Deem shares strategies for selling your services when you don't enjoy sales. 

Episode Takeaways:

• Sales can feel weird but it doesn't have to be uncomfortable.
• Your audience is wanting to take next steps.
• Start looking at selling as helping.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/