Not Your Mom's Sales Podcast | Podcast Marketing for Business Owners

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What really happens when you start a podcast and how do you stay consistent long enough to know if it's working? Julie Deem sits down with Kat Bright, who is now nearly 100 episodes into her own show, Miles From Her View. 

If you’ve been feeling friction in your business, or you know it’s time to stretch your voice and get visible again, this conversation will give you clarity and permission to take the next step.

Episode Highlights:

• Podcasting becomes easier when you choose a cadence that fits your life instead of trying to match what other creators do.
• Staying consistent starts with giving yourself permission to be a beginner and letting the first episodes be imperfect.
• Looking at long-term growth matters more than obsessing over weekly downloads.
• Repurposing episodes in newsletters and social posts strengthens your message and expands your reach.
• Zooming out helps you separate emotion from data and make clearer strategic decisions.
• Podcasting can become a long-term lead generator when the content reflects your values, voice, and expertise.

Connect with Kat Bright:

Website: Kat.fit

Podcast: Miles From Her View

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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Ever feel like giving up cause your podcast isn't growing fast enough? You’re not alone. In this episode, Julie Deem gets real about the mental game of podcasting. From the rejection, the silence, and even the comparison that every creator faces. Whether you’re staring at your download stats or doubting your impact, this episode will remind you why consistency always wins. 

Episode Highlights:

• Silence doesn’t mean no one cares.
• Comparison is a trap built on incomplete information.
• Podcast growth compounds over time through consistency.
• Focus on impact, not vanity metrics.
• The podcasters who win are the ones who don’t quit when it’s quiet.
• Surround yourself with people who understand the journey.
• Reconnect with your “why” when things feel heavy. 

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Ever feel awkward promoting yourself on your podcast? You’re not alone. Most business owners struggle to balance giving value and asking for the sale but the truth is, self-promotion done right actually builds more trust.

In this episode, Julie Deem breaks down how to sell on your podcast without sounding salesy. Learn exactly where to place ads in your episodes, how to use natural transitions that don’t break the flow, and how to turn every episode into a soft-selling machine that drives real leads to your business.

Episode Highlights:

• Self-promotion on your podcast isn’t selfish, it’s how you serve your audience and guide them to their next step.
• Knowing where to place your pre-roll, mid-roll, and end-roll ads helps you promote naturally without disrupting the flow.
• Using stories to share your offers builds trust and keeps your message relatable.
• Aligning your ads with your audience’s interests makes every promotion feel valuable, not random.
• Writing your own ad reads keeps your voice authentic and connects more deeply with listeners.
• Tracking clicks and conversions shows you what types of CTAs actually drive leads.
• Practicing your ad delivery helps your tone sound confident, friendly, and believable.
• Building a simple weekly promo system turns your podcast into a consistent, lead-generating sales funnel.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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You don’t need more guests. You need the right guests and the host skills to help them open up so the episode actually moves your audience to action. If your DMs are full of people asking to be on your show, this one’s for you. In this episode, Julie Deem breaks down a simple system for choosing guests. You’ll learn what to prep, the best tools to streamline your workflow, and how to turn one interview into a week of content. 

Episode Highlights:

• Curate guests based on current listener struggles.
• Vet for story skills and chemistry, not just credentials.
• Prep a short bio, clear offer, and anchor questions.
• Warm up before you record and listen more than you talk.
• Follow the heat in the moment and go deeper with follow-ups.
• Repurpose into clips, quotes, blogs, and emails.
• Track results so you keep booking winners.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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Are you ready to transform your podcast from a side project into a thriving business? Julie Deem invites Vincent Lanci to unpack the secrets to podcasting success. 

Vincent shares his journey from a life-altering accident to becoming a podcasting expert, emphasizing the importance of consistent effort and learning from failures.

Discover how building a strong pipeline of guests, creating efficient systems with tools like HubSpot and GoHighLevel, and implementing standard operating procedures (SOPs) can streamline your podcast production. Vincent also reveals the story behind his podcast production company, Coming Alive Podcast Production, and how his MBA background shaped his entrepreneurial approach. 

Learn about the significance of prospecting, building a team, and maintaining a culture that values people over profit.

Episode Highlights:

• Podcasting is different from a casual conversation, offering a comfortable and unique medium for sharing.
• For new podcast hosts, asking guests for potential future guests can help fill the pipeline and build confidence through more shows.
• Tools like HubSpot (free) and GoHighLevel can help stay organized. They can help track contact lists, opportunities, and notes.
• Creating a Podcast Information Sheet (PIS) prepares guests and hosts by outlining key topics and areas of expertise.

Connect with Vincent A. Lanci - website

Coming Alive Podcast Production

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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Julie Deem  reveals the exact strategies for growing your podcast consistently every single episode. If you've been showing up week after week without seeing the growth you deserve, this episode gives you a clear roadmap for building momentum that compounds over time. Perfect for podcasters who are ready to stop guessing and start growing with intention.  

Episode Takeaways:

• Every episode needs a strategic purpose that connects to your bigger business goals.
• Master the first 30 seconds by hooking with tension, promising a payoff, and earning their time immediately.
• Build a core message framework with 3-5 themes you return to consistently repetition is branding.
• Optimize for discoverability using SEO-friendly titles, full transcripts, and natural keyword mentions.
• Design episodes to be shared by creating quotable moments and making it easy for listeners to spread the word.
• Stay engaged between episodes through email, social media, and creating space for conversation.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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Julie Deem busts through the biggest myths that keep entrepreneurs stuck and shows you why these fears just aren’t true. If podcasting has been on your mind, this is your sign to start. 

Episode Takeaways:

• You don’t need expensive equipment or a studio to start.
• Your business already provides content ideas through client questions, industry lessons, and daily experiences.
• Every podcaster starts with zero listeners.
• Listeners care more about authentic connection than perfect production.
• Podcasting is about building relationships one listener at a time.
• The biggest thing you need is your voice, your perspective, and the willingness to show up consistently.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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Julie Deem shares why podcasting is the perfect marketing tool for business owners who don’t want to rely on Instagram, TikTok, or Facebook.

Episode Takeaways:

• Why relying on social media is like renting space on someone else’s platform.
• How podcasting gives you full ownership of your content and audience.
• The power of evergreen episodes that work for you years after publishing.
• How podcasts build authority and position you as a thought leader in your field.
• Why listeners connect more deeply with your voice and stories than with a social post.
• The SEO benefits of podcasting, including directories, show notes, and Google indexing.
• How to repurpose podcast content into blogs, FAQ pages, and website resources.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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What if the stories we often try to hide are the very keys to unlocking profound connection and empowerment? Julie Deem and Sha Sparks explore the transformative power of podcasting as a medium for sharing authentic stories and building community. 

Sha, drawing from her eight years of podcasting experience and background as a certified fearless living coach, highlights how podcasting fosters deeper relationships than social media by diving into the heart of what drives individuals. 

The discussion reveals how sharing personal journeys and vulnerabilities through podcasting can create a legacy, offering both the host and guest a platform to leave a lasting impact. 

If you're feel the drive to make an impact, you are doing your audience a disservice if you haven't hit the record yet.

Episode Highlights:

• Podcasting fosters deeper relationships compared to social media by diving into the heart of what drives individuals.
• The collaborative nature of the podcasting community is emphasized, with a focus on mutual support rather than competition.
• Podcasting creates a vulnerable space where individuals feel safe to share their stories, connect with others, and spark hope, love, and empowerment.
• Sharing personal journeys and vulnerabilities through podcasting can create a sense of connection and inspiration.
• Attending podcasting conferences provides opportunities for growth, courage, and connection.

You are invited to connect with Shā at www.shasparks.com www.theshasparksshow.com 

The Shā Sparks Show podcast:  

www.theshasparksshow.com 

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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Julie Deem shares tips and strategies for overcoming the dreaded feelings of imposter syndrome.

Episode Takeaways:

• Being an expert doesn’t mean you know everything. It means you know more than the person listening and you can guide them from where they are to where they want to go.
• Just like the gym, confidence grows through reps. Every episode you publish is a rep.
• Don’t pressure yourself to deliver a “masterclass” every episode. A short, focused tip can be just as valuable.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/