Not Your Mom's Sales Podcast | Podcast Marketing for Business Owners

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What does it really take to stay consistent long enough to see results in your podcast and your business? In this milestone episode, Julie Deem celebrates 100 episodes of Not Your Mom’s Sales Podcast and shares the real story behind what it takes to keep showing up, even when it feels hard, uncertain, or repetitive. Drawing from her experience building over 300 episodes on UNITED State of Women and growing a second podcast designed to help business owners generate leads, Julie breaks down why podcasting is more than just content and how your voice can become one of the most powerful tools in your business.
This episode is both a reflection and a call to action for anyone who has started a podcast but is struggling to stay consistent or see results.

Get Ready to Learn:

• Consistency in podcasting is built through repeated decisions, not motivation.
• Building a second podcast can be an expansion of growth, not starting over.
• Podcasting can evolve from a creative outlet into a strategic business tool.
• Experience raises the standard, but it does not remove the challenges of showing up.
• Confidence and clarity are developed through consistent action over time.
• Your voice, when used intentionally, becomes a powerful asset for business growth.
• Commitment matters more than having the perfect strategy.

FAQ:

How long does it take to see results from a podcast?
Results come from consistent effort over time, not from a few episodes. The real growth happens through compounding visibility and trust.

What is the biggest mistake podcasters make?
Inconsistency. Many podcasters stop before they give their show enough time to build momentum.

Can podcasting really generate leads for a business?
Yes. When used strategically, podcasting builds authority, trust, and relationships that naturally lead to business opportunities.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
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If you’ve been consistently recording podcast episodes but still feel overwhelmed every time it’s time to promote them, this episode is going to shift everything. In this episode, Julie Deem shares her system to remove the mental load from podcast promotion by building a simple, repeatable post-production system.

If your podcast feels like more work than it should, this is the system you’ve been missing. 

Get Ready to Learn:

• Why podcast burnout is often caused by decision fatigue, not lack of time.
• How to simplify your content strategy by focusing on just five core assets.
• The difference between creating content and extracting content from your podcast.
• How templates eliminate mental overload and make promotion faster and easier.
• Why batching your content is the key to consistency and long-term growth.
• How to turn your podcast into a system that supports your business instead of draining it. 

FAQ:

What are the five assets I should create from each podcast episode?
Your full episode, a short hook clip, a quote, a blog-style show notes post, and an email.

Why does promoting my podcast feel so exhausting?
Because you’re likely experiencing decision fatigue from starting from scratch every time you promote an episode.

Do I need to create new content for every platform?
No, you should be repurposing and translating your existing content into formats that fit each platform.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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If your content is getting attention but not turning into clients, this episode will change how you think about sales forever. In this episode, Julie Deem
explains why so many established business owners struggle to convert. The problem isn’t your offer or your strategy, it’s your storytelling.
If your podcast or content isn’t generating leads, this episode will show you exactly what’s missing and how to fix it. 

Get Ready to Learn:

• Why struggling with sales is often a storytelling problem, not a strategy problem.
• How overexplaining and sounding polished can actually hurt your conversions.
• Why audiences buy based on emotional connection, not credentials or frameworks.
• How sharing your personal journey builds trust and drives client action.
• A simple storytelling framework you can use immediately in your content.
• How to identify the stories you’re currently holding back that could convert your audience.

FAQ:

What is storytelling in sales?

Storytelling in sales is the process of sharing real experiences, challenges, and transformations that help your audience emotionally connect with you and see themselves in your journey.

How do I use storytelling in my podcast?

You can use storytelling by sharing your “before,” your turning point, and how that connects to what you help clients with today. This creates relatability and builds trust with your listeners.


What kind of stories should I share in my business?

The most effective stories are the ones you hesitate to share—the messy moments, pivots, failures, and doubts. These create the strongest connection with your audience.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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Everyone in podcasting seems to be talking about the same thing right now: Riverside’s push to become an all-in-one podcast platform. With new features like built-in podcast hosting, live streaming, and remote recording, Riverside is making a serious move to compete with traditional podcast workflows. But does that actually make it the better tool? In this episode, Julie Deem breaks down the real differences between Descript and Riverside, two of the most popular platforms used by podcasters today.

If you’ve been wondering whether it’s time to switch tools or whether you should combine platforms for the best production workflow, this episode will help you make the right decision for your podcast and your business.

Get Ready to Learn:

• How Descript and Riverside were built for completely different purposes in podcast production.
• Why editing-first platforms and recording-first platforms create very different workflows for podcasters.
• Which platform has the strongest tools for podcast editing and post-production.
• Why Riverside’s local recording technology is a major advantage for remote interviews.
• How Riverside’s new podcast hosting feature compares to established podcast hosting platforms.
• Why many professional podcasters record in one platform and edit in another.
• How to choose podcast tools based on your production style instead of chasing new features.
• Why the right podcast workflow can save hours of production time every week.
• How the tools you use can impact your ability to consistently publish content that drives sales and leads.

FAQ:

What is the difference between Descript and Riverside?

Descript is primarily an editing and post-production platform that allows creators to edit audio and video by editing a transcript. Riverside is primarily a recording platform designed to capture high-quality remote interviews using local recordings on each participant’s device.

Which platform is better for podcast editing?

Descript is widely considered the stronger platform for editing because of its text-based editing system, AI tools, filler-word removal, Studio Sound audio enhancement, and voice cloning features.

Does Riverside replace podcast hosting platforms?

Riverside recently introduced built-in podcast hosting, but many podcasters still rely on dedicated hosting platforms like Buzzsprout, for deeper analytics, monetization tools, and long-term reliability.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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If you’ve ever wondered how some businesses show up everywhere on Google while others stay invisible, this episode will change how you think about SEO. In this episode, Julie Deem sits down with SEO expert and bestselling author Brandon Leibowitz to share how search engines actually decide who ranks at the top. 

By the end of this episode, you will have a clearer understanding of how SEO works today and how you can start positioning your business to be discovered through modern search engines.

Get Ready to Learn:

• How backlinks help search engines determine whether your website can be trusted.
• What role podcast guest appearances play in building SEO authority online.
• How publishing niche-specific content improves your chances of ranking on Google.
• Why owning your website is more important than relying on social media platforms.
• How to structure your website pages to target more keywords and attract new clients.
• What mistakes people make when using AI to generate content for their websites.
• How to start building an SEO strategy even if you do not know how to code. 

FAQ:

What are backlinks and why do they matter for SEO?
Backlinks are clickable links from another website that point to your website. Search engines view backlinks as votes of trust, which helps determine how credible and authoritative your site is when ranking search results.

Can podcast guesting really improve SEO?
Yes. When you appear as a guest on podcasts and the host publishes your interview on their website with a link to your site, that link becomes a backlink that can improve your search engine rankings.

Should I publish my blog posts on multiple platforms?
You can republish your content on other platforms, but your website should always publish it first. Search engines typically give ranking credit to the original source of the content.

Click here for your gift from, Brandon Leibowitz.

Book: The Power of Guest Podcasting

Free SEO and Website Audit

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
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Most podcasters are busy but how many are turning a profit? In this episode, Julie Deem breaks down how the core principles from The 4-Hour Work Week by Tim Ferriss can transform the way business owners approach podcasting.

If your podcast feels like a content treadmill instead of a lead-generating machine, this episode will shift how you think about monetization and sustainability.

Get Ready to Learn:

• How to redefine podcast success around revenue instead of downloads.
• What activities actually generate revenue conversations from a podcast.
• How to apply the 80/20 rule to podcast production and marketing.
• What automation systems prevent burnout and increase profitability.
• How to monetize a podcast without waiting for sponsorships.
• What scalable offers pair best with business-driven podcasts.
• How to build a podcast that functions as a growth engine instead of a hobby.

FAQ:

How can I monetize my podcast without sponsorships?
Podcasters can monetize through scalable offers such as masterclasses, group coaching programs, memberships, private podcast feeds, and digital products connected directly to their show topics.

Why are downloads not enough to measure podcast success?
Downloads are indicators of reach, but they do not directly translate to revenue unless they are connected to clear calls to action and monetization pathways.

How do I automate my podcast workflow?
Automation can include repurposing systems, templated guest onboarding, automated email sequences, lead magnets tied to episode themes, and repeatable production workflows.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
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Turn a “steady but stuck” podcast into a discoverable, lead-generating asset by structuring episodes so AI tools can pull your content as direct answers.

Answer Engine Optimization (AEO) is the practice of structuring your podcast titles, show notes, and transcripts so AI tools can pull your episode as a direct answer when someone asks a question. Unlike traditional SEO, which focuses on keyword rankings, AEO focuses on being the best clear, credible answer to a specific problem. For podcast growth, AEO matters because most new listeners search for solutions so your podcast must match question-based behavior.

In this episode, Julie Deem explains AEO for podcasts to help AI search recommend your show. SEO still matters, but user behavior has shifted: people ask full conversational questions inside AI tools and voice assistants. AEO wins when your content is formatted like an answer page.

Get Ready to Learn:

• What is Answer Engine Optimization (AEO) for podcasts?
• What’s the difference between SEO and AEO?
• Why aren’t my podcast downloads growing even though my content is good?
• How do AI tools discover and recommend podcast episodes?
• How do I write show notes that AI can pull as answers?
• Should podcast episode titles be questions?
• Why do transcripts matter for podcast discoverability?
• How do I optimize podcast metadata on Spotify and Apple Podcasts?
• How do I build topical authority so AI sees me as credible?
• What’s the fastest AEO upgrade I can implement this week?

FAQ:

What is Answer Engine Optimization (AEO) for podcasts?
AEO is optimizing your podcast titles, show notes, and transcripts so AI tools can pull your content as a direct answer to a question. It’s about becoming the quoted source, not just ranking for keywords.

What’s the difference between SEO and AEO?
SEO helps you rank in search results for keywords. AEO helps you show up as the answer when someone asks a full question in AI search, voice assistants, or AI overviews.

How do I write show notes that work for AI search?
Start with a direct answer at the top, then expand with clear headings and a problem/solution structure. Add an FAQ section so your page mirrors how people search.

Why do transcripts matter for AEO?
AI can’t reliably “pull answers” from audio, it pulls from text. A cleaned, readable transcript turns your episode into searchable, indexable content that can be cited.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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Wondering if your podcast is worth continuing? In this episode Julie Deem breaks down the phase of podcasting almost no one talks about, that in-between stage where the excitement of launching has worn off, but the compounding momentum hasn’t fully kicked in yet.

If you're thinking about quitting, this episode is for you.

Get Ready to Learn:

• Why almost every podcaster hits a discouragement phase.
• Why download numbers alone are a misleading metric.
• How podcasting builds relational authority before visible traction.
• The difference between burnout and misalignment and how to diagnose yours,
• How to realign your content with your revenue strategy,
• The power of compounding consistency in long-term brand growth.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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Everyone wants to know how podcast sponsorships work but very few people are talking about what actually makes money. In this episode Julie Deem cuts through the hype and breaks down the real truth about podcast sponsorships.

If you’ve ever wondered whether sponsorships are worth it this episode is for you.

Get Ready to Learn:

• What podcast sponsorships actually are and how they work behind the scenes.
• The difference between traditional sponsorships and self-sponsorship.
• How sponsors decide what your podcast is worth and why niche audiences often outperform big download numbers.
• How to package podcast sponsorships so you’re not just selling ad spots.
• Where to find podcast sponsors and how to approach them strategically.
• The biggest mistakes podcasters make when monetizing their shows and how to avoid them.

FAQ:

How much money can a small podcast make?

A small podcast earning through CPM ads may generate $50–$200 per episode, depending on downloads and placement. However, a small podcast promoting its own services can generate thousands per client if positioned strategically.

Is self-sponsorship better than traditional sponsors?

For business owners, yes. Self-sponsorship often produces significantly higher ROI because it converts listeners into clients instead of one-time ad revenue.

What is the best ad placement in a podcast?

Mid-roll ads typically perform best because listeners are already engaged and less likely to skip.

Should I use an ad network?

Ad networks are convenient but reduce profit margins. Direct partnerships typically produce stronger long-term revenue.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

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Are you pouring time, energy, and money into your podcast but still wondering why it’s not driving real business growth? In this episode, Julie Deem breaks down the podcast KPIs that actually matter if your goal is leads, clients, and revenue, not just downloads. 

If you’re ready to turn your podcast into a strategic sales and marketing tool instead of an expensive hobby, this episode is for you.

Get Ready to Learn:

• How to identify the awareness metrics that tell you whether the right people are finding your show.
• What engagement metrics reveal about listener trust, retention, and content effectiveness.
• How to track conversion metrics that directly connect your podcast to sales and booked calls.
• Why email list growth is one of the most important KPIs for long-term podcast ROI.
• How to calculate cost per acquisition and lifetime value for podcast-generated clients.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/