Not Your Mom's Sales Podcast | Podcast Marketing for Business Owners

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Are you ready to transform your podcast from a side project into a thriving business? Julie Deem invites Vincent Lanci to unpack the secrets to podcasting success. 

Vincent shares his journey from a life-altering accident to becoming a podcasting expert, emphasizing the importance of consistent effort and learning from failures.

Discover how building a strong pipeline of guests, creating efficient systems with tools like HubSpot and GoHighLevel, and implementing standard operating procedures (SOPs) can streamline your podcast production. Vincent also reveals the story behind his podcast production company, Coming Alive Podcast Production, and how his MBA background shaped his entrepreneurial approach. 

Learn about the significance of prospecting, building a team, and maintaining a culture that values people over profit.

Episode Highlights:

• Podcasting is different from a casual conversation, offering a comfortable and unique medium for sharing.
• For new podcast hosts, asking guests for potential future guests can help fill the pipeline and build confidence through more shows.
• Tools like HubSpot (free) and GoHighLevel can help stay organized. They can help track contact lists, opportunities, and notes.
• Creating a Podcast Information Sheet (PIS) prepares guests and hosts by outlining key topics and areas of expertise.

Connect with Vincent A. Lanci - website

Coming Alive Podcast Production

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Julie Deem discusses  the key podcast metrics, what they mean, and how you can determine if your show is on the right track.

Episode Highlights:

• A high consumption rate (70% or higher) indicates strong listener engagement, while a low rate might suggest you need to refine your content.
• Instead of focusing on one episode’s performance, look at trends over multiple episodes
• High engagement often leads to more word-of-mouth growth.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Julie Deem shares how taking action will get you ahead. Quit talking about all the things you are planning to do and start recording and doing the thing you said you wanted to do.

Episode Highlights:

• The only way to grow, improve, and make an impact is to take that first step.
• The more you do, the more capable you feel.
• Opportunities appear when you step out of your comfort zone.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Julie Deem interviews Paul Gowder. Paul discusses the importance of email marketing for podcasters, emphasizing the need to build an email list for direct communication and community building. He advises podcasters to offer email sequences and lead magnets to encourage sign-ups and to measure success based on engagement, not just subscriber numbers. You can connect with Paul for coaching and free resources on his website, including a video about growing an email list and a list of Pow Wows near you.

Episode Highlights:

• Networking at in-person events and online platforms is crucial for podcasters.
• Building an email list is vital for direct communication with your audience.
• Email marketing is about more than just sending out newsletters.

Website: 
https://www.paulgowder.com/
https://www.powwows.com/

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Julie Deem interv.iews Caitlin Durning, owner of Meraki Media Management, a full-service marketing agency. Caitlin shares her journey into marketing, starting with a successful social media campaign for a non-profit that grew their followers from 18,000 to half a million in 30 days. She discusses the importance of authenticity and trust in online marketing and sales. Caitlin also shares her experience with podcasting, how it has helped her business, and why she believes it is a valuable tool for entrepreneurs.

Episode Highlights:

• Building trust and being authentic are essential for successful online sales.
• Social media can be a powerful tool for growth, but many businesses struggle to convert followers into customers.
• While being a guest on other podcasts can increase awareness, it doesn't build the same long-term community as hosting your own show.

Instagram:  @Meraki_media_management
Website: https://www.merakimediamanagement.com/
Podcast: The End in Mind: Personal Development For Entrepreneurs

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Julie Deem discusses common fears business owners have around starting a podcast.

Episode Highlights:

• Podcasting allows you to speak directly to your audience, creating a personal and intimate connection. This builds trust and loyalty, essential for any business.
• Starting a podcast can be more cost-effective than many other forms of content marketing.
• Don't wait for everything to be perfect.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Julie Deem shares how to use storytelling to get more connections and leads for your business.

Episode Highlights:

• Share stories that reflect your real experiences, even if they include missteps or challenges. Authenticity fosters credibility.
• When listeners relate to your journey, they’re more likely to reach out, share your podcast, or explore your offerings.
• Encourage your guests to share their stories, adding more layers of authenticity and connection to your podcast.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Julie Deem shares how to save time and be more efficient with your podcasting workflow.

Episode Highlights:

• Plan your episode before you record.
• Break your workflow into manageable steps.
• Keep your audio files, templates, and episode notes well-organized.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Julie Deem shares how you can redefine success in podcasting and keep going, even when the numbers aren’t where you want them to be.

Episode Highlights:

• Reconnecting with your purpose can reframe your perspective and keep you motivated.
• Downloads are one metric, but they don’t measure the impact of your message.
• Constructive feedback from a supportive listener or mentor can help you improve while keeping you motivated.

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/

Send us Fan Mail

Julie Deem calls out common podcasting myths.

Episode Highlights:

• Success comes from authenticity and consistency, not celebrity status.
• Consistency is more important than frequency. 
• Podcasts are strategic marketing tools. 

Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9

Extra resources at:
https://www.thebusinesspodcasteditor.com/

Have a question? Send me a message on Instagram:
https://www.instagram.com/indymompreneur/