What if the “perfect” life you’ve been building - the career, the marriage, the house, the family - isn’t actually your life at all? And then you suddenly realise you never actually wanted any of that?

In this very raw, honest, heart-wide-open convo emotional alchemy mentor Fay Varsos shares her tumultuous journey of leaving behind decades of cultural conditioning, massive success, a picture-perfect wedding and a 25-year corporate career… all to finally fully start living life on her terms.

We get deep into…

✨ The heavy “shoulds” she inherited from her traditional upbringing, and how they directed her onto a path in business and away from her true artistic self

✨ The toll of emotional suppression, and how it shows up in our bodies, health and relationships

✨ The importance of asking “How do I want to feel?” rather than “What should I do?”

✨ The powerful process of emotional alchemy: feeling, naming and releasing emotions without bypassing or forcing positivity

✨ How shame and old stories keep us stuck in low frequency states of guilt, fear and shame

✨ How to elevate our energetic and emotional frequencies to meet our highest potential

✨ Navigating upheaval and loss, and learning how to embrace and even love uncertainty

Fay’s wisdom is exactly the encouragement we all need to meet ourselves with the greatest honesty, vulnerability and courage, no matter what we’re going through.

And to remember that on the other side of whatever pain we’re currently feeling, once we’ve alchemised it, is the greatest freedom we’ll ever know. Finally.

❤ If you loved this episode, please consider Subscribing and leaving a 5-star review - it’ll help more people discover the show and start their should-free journey too!

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Connect with Fay

On Instagram @fayoflight

On LinkedIn

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I’m joined by the fabulous Amy Downes - aka The Content Wizard - who’s whose magic lies in helping small business owners find their own rhythm and style online without losing their d*mn minds to the endless scroll, the pressure to “do it all” or that flipping algorithm.

With her signature blend of strategy, heart and straight-talking realness, Amy shares how you can create content that feels fun, set boundaries that feel good and build connections that feel real and exciting.

We talk about:

✨ Why social media feels so overwhelming - and how to bring the joy back

✨ Letting your mission - not the algorithm - inform how you show up on the socials

✨ The myth of “doing it all” on the socials and finding your own pace online

✨ Amy’s brilliant “three posts a week” content plan

✨ How to batch and schedule content while also leaving space for spontaneous, authentic posting

✨ How to engaging meaningfully online so it genuinely feels fun AND helps you build genuine connections

✨ Permission to take breaks (and why your audience will still be there)

Amy’s wisdom is a gentle reminder that you get to do social media your way. You get to slow down, step back and show up as your real, imperfect, magical self.

🎧 Tune in, breathe out and start injecting plenty more fun back into your feed.

❤ If you loved this episode, don’t forget to Subscribe to the podcast and leave a 5-star review—it’ll help more people discover the show and start their should-free journey too!

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Grab Amy’s free mini-guide Conserve Your Magic: A Guide to Calmer Social Media 

Connect with Amy:

Facebook: @amydowneswizard

Instagram : @contentwizarduk

LinkedIn: Amy Downes

Find out more about Amy and her offers on her website contentplanningwizard.com/

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Connect with me on LinkedIn here

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We also mention Connect Women in Biz and founder Corinna Nichol in this episode. To find out more and connect:

Connect Women in Biz Community on Facebook

Connect Women in Biz Community on Instagram

Connect with Corina Nicol on Facebook

Today’s guest, Bobbie Loughlin, is a neurodevelopmental screener who works with families to build safety, understanding, and support at home. She’s also a parent with lived experience of ADHD and autism - and her journey is full of the kind of messy, real-life insight that you rarely find in the glossy parenting books.

If you’re parenting a neurodivergent child (or navigating your own neurodivergence while raising little humans) today’s episode could offer exactly the reassurance and and deep permission you’re longing for in your home life.

We talk about:

Whether you’re deep in the process of supporting a child through assessments, or just feeling the pressure of being “the different family” on the block, Bobbie’s words are a powerful reminder: you are not alone.

And you don’t have to feel like you’re breaking the rules just to create safety, peace and comfort in your own home.

Connect with Bobbie

Follow on Instagram @lighthousetherapyhub

Follow on TikTok @lighthousetherapyhub

Follow on Facebook here

Lighthouse Therapy Hub’s website: lighthousetherapyhub.co.uk

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Connect with me on LinkedIn here

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Your relationships are sooo ready for a glow-up - with others AND with yourself.

In this rich and tender conversation, I’m joined by the very wonderful, heart-led relationship coach Erica Marmai whose work invites people to meet themselves - and everyone they’re in relationship with - more deeply, lovingly and honestly.

She explains the impact of early life experiences on our relational patterns, the power of radical honesty in our relationships with others and ourselves, and how we can begin to bring curiosity and deep care to all the messy, shameful parts of us we’ve learnt to hide.

I’m not exaggerating when I say that this conversation could literally change your relationships, and vastly multiply the peace and confidence you get to enjoy in every moment. We talk about:

Erica’s work is a beautiful reminder that relational healing is both personal and collective; that by truly tending to ourselves, we ripple that healing, love and authentic connection outward.

🎧 Come as you are — imperfect, curious, maybe even a little tired (I was recovering from a cold when we recorded!) — and join us in a conversation that’s so beautifully honest, hopeful and human.

❤ If you loved this episode, don’t forget to Subscribe to the podcast and leave a 5-star review—it’ll help more people discover the show and start their should-free journey too!

Connect with Erica

Book a free connection call with Erica here

Follow Erica on Instagram @relate_better_with_erica

Connect with Erica on LinkedIn

Follow Erica via her Google Profile

Find out more about Erica on her website ericamarmai.com

Come hang out with me!

Connect with me on LinkedIn here

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What if the key to a successful business isn’t the perfect funnel, an immaculate website or 5-year plan — but the energy, joy, excitement and lightness you bring to your ideas?

Oh yeah, it really can be that easy.

This week I’m joined by the fabulous Tricia Murray — mindset coach, business mentor, yoga teacher and total QUEEN of fizzy, bright ideas — to talk about building a business that’s light, simple, soulful, fun and actually works without the weight of shoulds.

We talk about:

🎧 Whether you’re early in business or rethinking how you want to do things, this conversation is a fantastic reminder that you don’t need to have it all figured out to take action and get massive results from it.

Trust the idea. F*ck around and find out - go on.

❤ If you loved this episode, don’t forget to Subscribe to the podcast and leave a 5-star review—it’ll help more people discover the show and start their should-free journey too!

Connect with Tricia

For mindset and yoga, follow Tricia on Instagram here: @triciamurrayuk

For business mentoring, follow Tricia on Instagram here: @businessmentoring.triciamurray

Find out more about Tricia’s work and her library of free resources on her website: www.triciamurray.co.uk

Come hang out with me!

Connect with me on LinkedIn here

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I’m joined by the deeply wise Geraldine Crane, spiritual hypnotherapist, coach and all-round beacon of calm and healing.

Geraldine helps women heal from the complex and often painful experience of the mother wound. In this powerful conversation, she shares her own moving story of her difficult relationship with her mother and the many beautiful lessons she’s since learnt and is now sharing with her clients.

Listen in as Geraldine also shares the transformative spiritual work she does to connect with spiritual guides and offers gentle, practical ways to reconnect with your inner child, personal power and truth.

Here’s some of what we dive into:

🎧 Come on in. Have a listen, breathe and begin to make space for healing those lifelong hurts. You’ll hear from Geraldine how you already have everything you need in you to begin.

❤ If you loved this episode, don’t forget to Subscribe to the podcast and leave a 5-star review — it’ll help more people discover the show and start their should-free journey too!

Access Geraldine’s free guided meditations

Bring your inner child love

Guiding you to stillness and connection with your Spirit Guides

Connect with Geraldine

Follow Geraldine on Instagram: @geraldinecrane_serene

Connect on Facebook: facebook.com/GeraldineECrane

Follow Geraldine on LinkedIn: linkedin.com/in/geraldine-crane-a2063ab1/

Learn more about working with Geraldine via her website: geraldinecrane.com

Come hang out with me!

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This week, I’m joined by the radiant Danielle Thornton-Walker, a transformational coach, meditation teacher and all-around soul whisperer for women craving deeper self-love, self-care and permission to live another, better, easier way.

Together, we crack open a truth that so many of us carry quietly: the invisible weight of shoulds, perfectionism and people-pleasing that leaves us feeling like we’re broken or never quite enough.

Danielle shares her journey from mental health struggles in her teens and early twenties, to the chaos of early motherhood, to a grounded, gentle practice of inner compassion. I can promise you that this is a conversation that goes straight to the heart.

Inside this episode, we dive into:

💫 Why self-validation is a radical (and necessary) act

💫 How creating inner safety is the game-changer most of us are missing

💫 The Embrace Method: Danielle’s beautiful and practical approach to finally stop the self-loathing and start befriending yourself

💫 How powerful feminine energy truly is and why it can literally change the world

💫 How to begin where you are - with no pressure, no shame, and no 12-step plan to fix yourself

This is a permission slip to slow down, soften, and reconnect with your enoughness - exactly as you are. Whether you’re deep in the trenches of motherhood, unraveling old patterns or simply craving more peace and self-kindness in your day-to-day life, Danielle’s wisdom will meet you right where you are.

🎧 Tune in now and exhale. You’re not broken; you’re about to step into your most powerful self.

❤ If you loved this episode, don’t forget to subscribe to the podcast and leave a 5-star review—it’ll help more people discover the show and start their should-free journey too!

Connect with Danielle

Danielle’s freebie on honouring yourself and your needs through your menstrual cycle: Love yourself through pre/menstruation https://stats.sender.net/forms/dyPl8R/view

Join Danielle’s free community Women’s Golden Heart Community here

Follow Danielle on Instagram @danielle__louise__coaching

Connect with Danielle on LinkedIn

Find out more about Danielle on her website daniellelouisecoaching.com

Come hang out with me!

Connect with me on LinkedIn here

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Today, I’m joined by the brilliant Anna Rumbold, award-winning business and marketing mentor, for a conversation that feels like a deep exhale for anyone tangled up in the “shoulds” of marketing, messaging and content creation.

Anna and I dive into her journey from freelance social media manager to trusted business mentor, and what it really means to communicate your message in a way that’s true to you.

We talk about the temptation to mould ourselves to trends, how to filter out all the noise and ‘shoulds’, and why marketing doesn’t have to feel like performance art.

You don’t have to stay stuck with trying to say the “right” thing or frustrated with how to reach and resonate with your people. Instead, jump into the episode and listen in on…

Whether you’re deep in content creation or just trying to find the words for what you actually do, this episode is a reminder that your message is already within you, it just needs space and permission from yourself, above everyone, to unfold.

🎧 Tune in now to finally start simplifying your messaging processes and start rediscovering fun in your content creation.

❤ Love this episode? Please be sure to subscribe and leave a 5-star review so more people can find their way to a should-free business too!

***

Connect with Anna

Check out Anna’s free workshop “Learn how to craft messaging that sells like hot cakes”: https://annarumbold.kartra.com/page/Hef17

Follow Anna on Instagram @annarumbold.co

See all of what Anna does on her website: annarumbold.co.uk

Listen to The Attract Podcast with Anna Rumbold here: https://www.annarumbold.co.uk/attract-podcast

***

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This week on The Should-Free Life and Business Podcast, I’m joined by Jana Krizanova, a brilliant, adventurous business experience strategist and online business manager who’s here to bust the myth that there’s only one right way to do business.

Jana and I dive deep into the pressures entrepreneurs face to follow one-size-fits-all advice, and she shares refreshingly practical, straightforward advice on what it really takes to build a business that works for you.

Here’s what we cover:

✨ The ‘shoulds’ that sneak into our businesses (and how to spot them)

✨ Why “doing it all yourself” is an unnecessary burden we put on ourselves

✨ How to begin outsourcing and delegating, even early on in your business, without losing your unique magic

✨ Jana offers simple, actionable tips for simplifying your business operations

✨ How to set kind but firm boundaries with clients with zero guilt so you can begin to really enjoy running all parts of your business

✨ Reframing entrepreneurship as an adventure, not a never-ending to-do list

Whether you’re just starting out or scaling up in your biz, this conversation will give you permission to stop doing what you think you should, and start doing what actually serves you.

🎧 Tune in now to rewrite the rules of business - and rediscover the freedom and joy that made you want to do this in the first place.

❤ Love this episode? Be sure to subscribe and leave a 5-star review so more people can find their way to a should-free business too!

Get Jana’s awesome freebies:

Quiz: Find Your Adventure-Fuelled Business Style

If you’re ready to lean into your personal strengths and create a business that feels effortless (instead of forced), take Jana’s fun and insightful quiz! It’ll help you uncover your unique business adventure style and show you how to use that knowledge to create a smoother ride, happier clients, and a business that actually fits you. Take the quiz here: janakrizanova.com/quiz

The Lean Business Toolkit

If your business feels more complicated than it needs to be, Jana’s Lean Business Toolkit can help. This free 7-part email series is packed with practical, budget-friendly tips to simplify your tech stack and operations—so your business runs smoother without the overwhelm. Grab it here: janakrizanova.com/toolkit

Connect with Jana on LinkedIn

Follow Jana on Instagram @janakrizanova_com

Contact Jana directly via the Contact Page on her website

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If you’ve ever worn yourself out doing endless cardio because you believed that’s what you should be doing to lose weight and get fit;

if you’re ever punished yourself at the gym to force yourself to get smaller and thinner, you’re about to discover a much better way of enjoying fitness and getting truly healthy right here.

In this powerful episode, I’m joined by Alice Butler, a former competitive powerlifter turned online strength and fat loss coach, to bust some serious myths about fitness, body image and what it really means to be strong in body and mind.

Alice shares her personal journey from being made redundant after maternity leave to building an empowering online coaching business that helps women reclaim their strength, confidence, and self-worth - one deadlift at a time.

Together, we talk through:

✨ The most common (and damaging) fitness ‘shoulds’ women are taught to believe

✨ Why strength training is a game-changer - not just for your body, but your mindset and mental health

✨ How to start small and build sustainable habits without the all-or-nothing pressure

✨ Why you definitely won’t get bulky from weight lifting

✨ Real stories from Alice’s clients that prove that you can start exactly where you are, even if you think you can’t lift a single dumbbell right now

✨ How to find the right coach, the right routine and the right environment to truly start seeing results in your workouts

✨ Why guilt-free self-care and body positivity can go hand-in-hand with fitness goals

This is an inspiring, no-BS conversation that’ll leave you feeling fired up to move your body from a place of genuine self-love, not punishment.

🎧 Listen to the episode now to ditch the “skinny is best” myth and step into a vision of strength, joy, and sustainable self-care—on your terms.

❤ If you loved this episode, don’t forget to Subscribe to the podcast and leave a 5-star review—it’ll help more people discover the show and start their should-free journey too!

Connect with Alice

Find out more about coaching with Alice on her website: alicebutlercoaching.co.uk

Follow Alice on Instagram @alicebutlercoaching

Follow Alice on Facebook

Come hang out with me!

Connect with me on LinkedIn here

Follow me on Instagram @clubjamiepei

Join my mailing list here

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