Most of what moves a practice isn’t fancy surgery—it’s systems that stack. In this month’s one-page report I cover what worked, what flopped, and what I’m doubling down on: a review engine that finally reversed our dip, a clean “Shockwave + Orthotics” bundled offer, and a simple automation cadence that’s pushing urgent-care traffic and Google Business visibility. I show real ModMed numbers, share the ad workflow my offshore team runs, and the FAQs I now hand patients so staff isn’t stuck re-explaining the same thing 20 times a day.

If you want me to walk you through seven specific revenue levers you can turn in 30 days, email me—happy to hop on and map it out with you.

SEO keywords: podiatry practice growth — Google Business optimization — shockwave therapy bundle — orthotics upsell — review management Swell — ModMed reports — urgent care marketing — patient FAQs

• 00:00 — Why I do a one-page report and what changed in October

• 00:34 — Local search “automation to dominate” and where it’s landing

• 01:24 — Cosmetic vs non-cosmetic mix in ModMed — shockwave still the driver

• 02:29 — Monthly payments trend and the $80k/month personal benchmark

• 03:15 — Worcester vs Westborough encounter split (what the data says)

• 03:55 — Ad workflow: SubMagic captions → YouTube/TikTok → urgent-care page

• 04:50 — Higher-quality “longs” and why pro edits are outperforming my shorts

• 06:03 — New offer: $2,000 Shockwave + Orthotics bundle — plus a $60 downsell

• 06:51 — Reducing churn by building referral sources vs single-patient asks

• 07:23 — Asking “why not?” when patients decline — money vs belief

• 07:44 — Laminated FAQs for Shockwave, Swift, and Orthotics (and how I use them)

• 08:14 — Pre-visit video (VSL) to set expectations before they arrive

• 08:45 — Offshore team’s Google Business playbook: posts, Q&A, descriptions

• 09:51 — Review recovery: why we ditched Clara and went back to Swell

• 10:56 — The graph that mattered: reviews per month by year

• 11:59 — Next steps: per-doctor profiles + article on reviews + 7-lever sessions

• 12:48 — Open invite: email me for a 30-day revenue plan (free)