Now Brands Talk

Now Brands Talk

By Ada SupportBusinessMarketing
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Now Brands Talk episodes

  • Building a Community with Authentic Customer Relationships

    People don’t buy products. They buy feelings.

    One sweater is more or less the same as another, but the feelings that we have when we buy this sweater versus that one are what will start building a customer community.

    In this episode, we hear from Connor Curran, CEO at Local Laundry, about building a community based on authentic, genuine human relationships with customers.

    Join us as we discuss:

    • Why community is based on long-term interaction, not transactional relationships
  • How to scale community without losing intimacy
  • The role of feelings in community building
  • How to be a for-profit business that prioritizes giving back  

    • Check out these resources we mentioned during the podcast:

    • Anian 
  • Spanx 
  • The E-Myth Revisited by Michael Gerber  

    • To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Now Brands Talk in your favorite podcast player.

    20 min
  • Creating Tight Alignment between Sales & Marketing

    The whole organization needs to be on the same page, and that goes for marketing and sales in particular. How do we do away with the us-versus-them mentality that has lingered so long between two such interconnected teams?

    In this episode, I speak with Miguel Adao, SVP Marke ting at KloudGin, about creating tight alignment between sales and marketing.

    Join us as we discuss:

    • Embracing the realization that we’re all in this together
  • Keeping the customer as your North Star
  • Leads, KPIs, and meeting frequency
  • The role of brand awareness and pipeline

    • To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Now Brands Talk in your favorite podcast player.

    25 min
  • Tackling Customer Experience Globally, Remotely, and Asynchronously

    Here’s how to create brand consistency when your market is the entire globe:

    Determine your North Star that is ubiquitous across all areas, then determine how much latitude teams receive within the boundaries of those core values.

    In this episode, I speak with David Resnick, Chief Commercial Officer at A2X, about tackling customer experience now that the market is global, remote, and asynchronous.

    Join us as we discuss:

    • What role CX plays in brand consistency
  • Tips for growing brand presence globally
  • The need to prioritize human interaction and empathy — always 

    • To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Now Brands Talk in your favorite podcast player.

    24 min
  • Fostering Customer Loyalty with Privacy & Personalization

    What if your airline knew that you were traveling for three days, so it made a reservation for your dogs at your pet daycare and initiated paperwork for pet insurance at your bank?

    That’s how collaborative commerce could create true loyalty for the airline.

    In this episode, I interview Jed Schneiderman, SVP, Industry Practice Lead, Media and Telco at Kognitiv Corporation, about fostering customer loyalty.

    Join us as we discuss:

    • The full potential of data for collaborative commerce
  • The relationship between privacy and loyalty
  • Achieving a personalized experience while respecting privacy
  • How to understand your customers’ context by asking questions

    • Check out this resource we mentioned:

    • Zero to One by Peter Thiel

    To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website or search for Now Brands Talk in your favorite podcast player.

    35 min
  • How to Build Long-Term Relationships with Customers

    In the quest to become the world’s most beloved payments brand, two things are needed.

    Education and relationships.

    In this episode, I interview Rob Park, COO at Helcim Inc., about the dos and don’ts of building long-term relationships with customers.

    Join us as we discuss:

    • Why technology must not replace human connection
  • The big secret to becoming a beloved brand
  • The role of education in building customer experience
  • Trust, transparency, love, and the merger of sales and support

    • To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website or search for Now Brands Talk in your favorite podcast player.

    28 min
  • Reducing Churn: How to Fix a Leaky Bucket

    You’re doing a great job adding a lot of new sales, but why isn’t your monthly recurring revenue climbing in proportion? You have a leaky bucket.

    Without an ongoing way to measure churn, you’re hurting your customer experience. It’s time to learn about reducing churn.

    In this episode, I interview Logan Lyles, VP of CX at Sweet Fish and Co-Host of B2B Growth, about building the runway while you’re taking off, being the dentist, and how to develop a proactive approach to customer relationships.

    Join us as we discuss:

    • Warning signs of high customer churn
  • Intentionality in customer relationships for improved CX
  • What it means to be your customer’s dentist
  • Owning the expertise in a service-based business

    • To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website or search for Now Brands Talk in your favorite podcast player.

    27 min
  • Scaling CX with Automation & Agents

    When you’re scaling your CX team, it’s even more important to treat your people like the brand ambassadors they are.

    In this episode, I interview Ben Segal, Senior Director of CX at Pair Eyewear, about CX best practices for rapidly growing brands.

    Join us as we discuss:

    • Letting go of one-touch resolution numbers for good
  • Investing in infrastructure early so you don’t have to backtrack while you scale
  • Training your live agents to be brand ambassadors

    • To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website or search for Now Brands Talk in your favorite podcast player.

    20 min
  • Introducing… Now Brands Talk: Conversations with CX Leaders

    Brands invest so much in getting their logo, font, and colors just right. But none of that matters if your brand has bad interactions with customers. 

    Your brand is your reputation, and the most important brand investment you can make is at the point of interaction with the customer. Let’s start talking about that.

    In this trailer episode of Now Brands Talk, producer Jordan Alford interviews host Ruth Zive, SVP Marketing at Ada, about what listeners should expect from the podcast.

    Join us as we discuss:

    • Our guests: CX leaders from leading digital first brands
    • Our theme: blazing a trail in the world of brand interactions
    • Our audience: marketers, sales folks, and support professionals who want to perfect their automated end-to-end customer experience
    • Our name: inspired by conversations between brands and customers

      • Stay connected with us by subscribing on Apple Podcasts, Spotify, or your favorite podcast player. Visit us online at ada.cx/podcast. 

      9 min

    About Now Brands Talk

    From the publisher's feed

    Now Brands Talk is a show for leaders who want to close the brand interaction gap and bridge that tricky divide between brands and the people who love them. Our core belief is that brands are only as good as how they interact. To earn favor and build trust, brands must be continuously available, completely consistent, and always helpful, no matter when or where an interaction takes place.