Colleges and Universities are always seeking partnerships to extend their brand via brand marks, brand identity, logos, colors, etc. All form the tool kit for Chief Marketing Officers and Athletic Departments to raise awareness. With the changes in technology, social media and the abundance of platforms today, the opportunities can overwhelm Senior Leadership teams to decide how to promote their institutions and generate revenues.

Today's discussion centers on revenue possibilities for Historically Black College and Universities, commonly known as HBCUs. There are so many great things going both on and for HBCUs that this seems like the perfect moment to catch lightning in a bottle and super charge their brands. Football legend Deion Sanders is drawing attention to Jackson State University and Vice-President Kamala Harris has brought Howard University into the national discussion, just to name a few.

We have the perfect person to talk about the tremendous growth opportunities in licensing HBCUs institutions today. Cory Moss is the Chief Executive Officer at CLC. Cory has more than 25 years at the company-his focus is delivering continued growth of the licensing business through meaningful connections between collegiate brands and their fans.

Cory currently serves on the Board of Directors for the John McLendon Minority Scholarship Foundation, which administers scholarships through the National Association of Collegiate Directors of Athletics. He is a proud graduate of Hampton University.

This is an important discussion for institutions who want to find new resources for both their students, athletes and their bottom line.