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While we can’t say if there are more smart TV homes than those with sticks and boxes, we can say smart TVs are used way less. What’s going on and why don’t smart TV users watch more?
Disney’s pivot to direct-to-consumer services has been an outstanding success. What’s more, it continues to refine its approach, as Disney+ breaks the SVOD mold, and a new international service takes over from TV.
Pay TV’s decline is hitting two of Comcast’s biggest revenue drivers: Xfinity TV and NBCU. Will Flex and Peacock make up the difference?
You can sign up for the free August 10th webinar mentioned in the podcast here: https://digitalmediawire.zoom.us/webinar/register/WN_zu0PuE4aRUCxRrfPVVCt3w
More than half of U.S. adults say they watch ad-supported online video. Does this mean that a forecast massive decline in TV advertising revenue is about to shift to ad-supported online TV?
NBCU Peacock went national this week. There’s a ton of content to watch, including some CBS-owned shows and movies. But you can’t watch on Roku and Fire TV.
Linear television is not dying, as Netflix’ CEO Reed Hastings predicted in 2015. It is evolving and moving online, with previously unthinkable alliances helping to move along.
YouTube TV took the extraordinary step of hiking prices 30% this week. Why would it make a move that is almost guaranteed to lose it a bunch of subscribers? Listen on to find out.
There was lots of ad innovation at this week’s NewFronts from YouTube, Roku, Hulu, and others. Will it be enough to capture a significant chunk of TV ad revenue?
Why are ad buyers moving money into connected TV? New data shows the massive growth in online ad-supported viewing is a big reason why.
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