All the details of Apple’s SVOD service are now known. Has the company done enough to make it a success? New data shows it will have a tough fight in a crowded marketplace.

Though 1-in-5 say Netflix is their primary TV source, the streaming giant could be in trouble later this year. Half of its subscribers are very interested in Disney+, and some might jump ship to try it!

Apple has a lot of catching up to do if it wants to make its upcoming Apple TV+ the lynchpin of its thrust into services. Especially so as the performance of iTunes is caught in the downdraft of the transactional video market.

The numbers are in a pay TV took a beating in the first half of 2019. Looks like it could get worse in the second half. The CBS/Viacom deal is done and Pluto TV could be the ace-in-the-hole for the joint company.

Roku is increasing player sales while the rest of the industry contracts. It is helping drive growth in viewing time and ad views. Meanwhile, Comcast X1 viewers are watching more linear TV while vMVPD customers are watching much less.

The CEO of Clicktivated says that consumers are now used to clicking and touching, and that is why the market is ready for another try at shoppable video. Find out how his company plans to capitalize on the opportunity.

AT&T continues to monkey with video product names. This week it was DirecTV Now’s turn. Streaming media player growth has stalled, but smart TVs are picking up the slack. New data on TVOD conflicts with other reports and market trends.