nScreenMedia

By Colin DixonNews Tech News

nScreenMedia episodes

March 30, 2018 CandW discuss why Hulu knows something that the movie industry does not
Steven Spielberg and the Cannes Board do not think Netflix should get movies awards because it targets the TV set, not theater screen. They should listen to Hulu. The company has figured out you need to let the viewer decide what works for them.
25 min
March 23, 2018 CandW discuss SVOD, the MilleXZials, and Amazon leverage
There is a convergence between GenZ, GenX, and millennials SVOD viewing behavior. As well, they are probably watching on four screens. If they are Amazon Prime Video viewers, they are also spending a lot in the Amazon store.
23 min
March 16, 2018 CandW discuss cord-cutting's acceleration and vMVPD’s impact
Cord-cutting accelerated dramatically in 2017. We look at new data that shows price is the reason. It also shows that vMVPDs, particularly YouTube TV, are enabling cord-cutting and benefiting from it.
24 min
March 15, 2018 CandW discuss cord-cutting’s acceleration and vMVPD’s impact
Cord-cutting accelerated dramatically in 2017. We look at new data that shows price is the reason. It also shows that vMVPDs, particularly YouTube TV, are enabling cord-cutting and benefiting from it.
24 min
March 09, 2018 CandW discuss free-trial conversions and the Oscars
New data shows the free-trial conversion rate to paying customer is unusually high. The Oscars audience slumped, seeming to reflect the general malaise of the industry.
23 min
March 02, 2018 CandW discuss if NBC reduced ad load will make a difference
NBC said it is going to reduce the number ads in commercial pods by 20%. It hopes to boost ad values to compensate by providing better targeting. Will it work, and will the reduced ad load win back audiences fleeing to ad-free SVOD?
25 min
February 23, 2018 CandW discuss Roku's Q4 and HBO-Showtime OTT boost
Roku's second-ever quarterly announcement as a public company was a good one. We discuss how ads are beginning to drive the business. We also discuss how online is revitalizing old TV brands HBO and Showtime.
25 min
February 22, 2018 CandW discuss Roku’s Q4 and HBO-Showtime OTT boost
Roku's second-ever quarterly announcement as a public company was a good one. We discuss how ads are beginning to drive the business. We also discuss how online is revitalizing old TV brands HBO and Showtime.
25 min
February 16, 2018 CandW discuss Netflix disabling TV ad revenue and YouTube TV
TV execs are worried about Netflix spoiling the TV ad model. They should be. The company has already taken billions of ad dollars off the table. YouTube TV added networks and boosted the price. Were these good moves?
25 min
February 09, 2018 CandW discuss the streaming Super Bowl and HBO Now’s explosive growth
The streaming Super Bowl was a mostly solid experience for the people that used it. 4 million streamed the game and few experienced any problems. HBO Now’s growth spurt in 2017, to 5 million subscribers, was impressive. Distribution partnerships seem to be the key.
24 min