The music industry’s transition from physical media to digital can teach us much about where the TV industry is headed. And it’s clear there is still a long way to go.

Engaging with an individual in a group viewing setting is always a challenge. Atmosphere’s CEO describes how his new solution, Chive Trivia, does it by synchronizing the TV screen with people’s phones.

New viewing data from Netflix shows that it does not conform to the 90:10 rule. Other data shows that ad revenue is already making an impact, despite what executives say.

Barb, the UK’s Nielsen, has tapped MetaBroadcast and Gracenote to optimize TV audience measurement by cleaning up the metadata. Interviews with company execs explain why you should, too!

An analyst group says cord-cutters will outnumber pay TV users in the US by the end of 2023. But a close look at the data shows things are not quite so cut and dried.

Traditional pay TV losses accelerated in Q3 2023, pushed upwards by multiple doom loops. But does the recent Charter/Disney carriage deal hold out hope that the decline can be arrested?

Disney filled out its plan to get its direct-to-consumer services to Netflix scale in its fiscal Q4 earnings call. It will continue to cut content, combine Hulu and Disney+, and launch ESPN Digital.

It’s getting harder to avoid advertising in the streaming TV experience. Services are adding ad tiers and new ad formats. And ads for products are coming to the Fire TV experience.

Gray Television and Nexstar Media Group think their local TV stations are about to get a huge windfall from cable TV operators. Here’s why things might not turn out how they expect.

Surround sound boosts video engagement, which in turn cuts churn. But wires could be getting in the way for 3-in-5 US homes. In this interview, the GM of Play-Fi explains how his tech can help.