In this episode, Anne Marie Coliander, co-founder and conference organizer of the Nordic Translation and Interpretation Forum (NTIF). Since 2011, NTIF has provided a platform for the Nordic and Baltic language industry to share knowledge, strengthen relationships, and highlight the region’s unique challenges and opportunities.

She reflects on her 30+ years of experience in the industry, the importance of in-person events in a post-pandemic world, and the Finnish concept of SISU as the theme of this year’s conference. Explore what makes regional events different from global gatherings, the role of cultural diversity in shaping the agenda, and why business in the Nordics sometimes starts in the sauna.