New Zealand's $3 billion screen industry could shrivel up without some drastic improvements in funding. One solution is to ask the big streamers to cough up.

Could cash from the big international streaming services help stop New Zealand's screen industry decay - a decay those very services are hastening?

Local film and TV producers will be celebrating some big wins when they gather for their guild's annual conference in Wellington this week.

Among their productions are box office hits, awards, and new shows like After The Party starring Robyn Malcolm, which are being snapped up overseas.

That's the positive side of things but there's a serious message at the conference and it is directed at the new government: it's time to target the big, rich, international streamers to help keep the local sector healthy.

It's never easy for the industry, Screen Production and Development Association (SPADA) president Irene Gardiner tells The Detail.

SPADA president Irene Gardiner.

"We're a small territory, so we're a small population, so we're a small potential audience and there's never really quite enough money to do all the things we'd like to do," she says.

This year has been more difficult because of the weak economy hurting advertising revenue, compounded by the streamers' devastating impact on local TV networks.

"They have taken out an enormous amount of New Zealand viewership. That then means ad revenue is massively down and that's money that used to get ploughed back into local production - the end that isn't funded by the funding agencies," Gardiner says.

The sector receives around $200 million a year through the funding agencies and in an "ideal world" that would increase. But Gardiner reckons it's been the "best time ever in getting New Zealand shows screening around the world, selling around the world, or co-productions".

They've been helped by the ongoing New Zealand Screen Production Rebate available to both local and international productions, and a specifically Covid-related economic booster called the Premium Fund run by NZ on Air, Te Māngai Pāho and the New Zealand Film Commission.

That money is running out, prompting industry leaders to target the streamers as another source of money.

SPADA wants the government to levy the likes of Netflix, Apple and Amazon at five percent of their New Zealand revenue, with the money being channeled back into local production via the public funding agencies New Zealand Film Commission, NZ on Air and Te Māngai Pāho. Gardiner says a five percent levy would raise between $20-$30 million a year. …

Go to this episode on rnz.co.nz for more details