OC Talk Radio

Show Notes  My guest today is Dr. Anita Polite-Wilson, affectionally known as Dr. Anita, has served as an executive coach, workshop facilitator, and organizational development consultant helping people and teams raise their awareness about leveraging individual strengths to accelerate organizational performance. With over 20 years of experience, she is a scholar-practitioner with deep knowledge in adult learning theory, coaching and mentoring, and implementation of organizational leadership initiatives aligned with the goals and objectives of corporate, government, and non-profit entities. With that, let’s bring on Dr. Anita. You can contact Dr. Anita at [email protected] For more with Charlie Hedges please visit www.thenextchapter.life

Many economists believe the US economy is almost, or is indeed at, full employment. In this episode we take a deeper dive into what this means for businesses today and the wider economic impacts.

We look at what the statistics actually tell us, we discuss the rise and rise of the “Gig Economy” and we examine how the tripling of student debt levels is changing the way in which we plan our lives.

Is the Federal Reserve getting its rates policy right? Or are they placing economic growth in a vice? We also take a look at how to gain employee “buy-in”, and why emotional compensation is needed sometimes over and above financial compensation when rewarding employees.

Finally, we pay homage to the founding father of sports sponsorship marketing, Lou King who recently passed away aged 93 and discuss how being everywhere as a brand can act as a consumer turn off.

 

Topics Discussed:

How Quickly Will AI Become Part of the Sales Process – 1:25

Lou King: The Father of Sports Sponsorship Marketing – 9:00

Is Being Everywhere as a Brand a Good Thing? – 12:00

Full Employment: What Does It Mean? – 16:25

Does the Federal Reserve Have Us in an Economic Vice? – 18:00

What The Employment Statistics Are Actually Measuring – 23:00

The Rise of the “Gig Economy” and How It Skews Statistics – 26:00

The Drop in Manual Skilled Workers – 28:30

How Student Debt is Shaping the Younger Workforce – 31:35

Can We Replace Employees Altogether? – 34:30

Still a Shortage of Labor in Some Locations – 35:38

How “Emotional Compensation” Is a Growing Part of the Employer Offering – 40:33

Encouraging a Tribe Culture: Getting Employees to Take Pride in Their Work – 42:42

Asset acquisition, stock acquisitions, mergers... Michael Carroll, Managing Partner at CorpGen Counsel, joined us in the Cafe to discuss exit strategy and how to effectively grow your business through through acquisition.

Show Notes  Today we are in for quite a treat. My guest is KC Armstrong. A man with a most fascinating life. KC Armstrong is a former cast member of the Howard Stern show and is a 20-year veteran of radio. Currently he is on a radio network called the "World's Most Amazing People" radio, www.wmapradio.com. On his show KC has interviewed hundreds of people about their lives, the impact of the world on themselves, and how they overcame adversity to inspire and help others. With that, let’s bring on KC Armstrong.   To purchase KC's new book Simply Amazing go to www.wmapradio.com For more on KC check out his Facebook page at https://www.facebook.com/heartKCArmstrong/   For more with Charlie Hedges please visit www.thenextchapter.life

Growth and revenue are common themes for all companies. Getting all teams onboard to support revenue and business growth goals isn’t a small undertaking. Hence, the rise of revenue operations and roles like Chief Revenue Officer, which exist to bring synergy between revenue-generating teams like marketing and sales.

This episode of Revenue Rebels examines the role of revenue operations in advancing marketing and sales alignment and explores the impact of this effort across business teams. Rhoan Morgan, CEO of DemandLab, talks with Tijana Muratovic, Director, Sales Operations & Enablement at Fiix Software to discuss how the rise of revenue operations is guiding marketing and sales towards true alignment.

About Tijana Muratovic

A true problem-solver at heart, Tijana has a strong history and passion for building revenue functions and teams from scratch. Dedicated to the world of B2B technology, specifically SaaS, her career started on the marketing side of the revenue generation engine. While she always appreciated the creative side of marketing, as a very results-driven individual, she embraced very early on marketing automation and the measurable aspects of marketing. This led her to her first role in Sales Operations and Enablement, an area that has become her true passion. A lifelong learner and also a dedicated mentor, Tijana is one of the founding members of the Sales Enablement Society's Toronto chapter, and a very active contributor to the Revenue Operations Network.

Our guest is Eric Spatzer, WW Sr. Manager Enablement Tools & Services at Citrix. 

This program is an important eight-minute segment that talks about what it means to have the right sales funnel for your business. This is part of a previous interview about Sales Enablement at Enterprise Scale: How Citrix Does It

The host is Matt Heinz. 

What is the right funnel for your business

Making Content Count Across the Funnel

Selling the Right Product for the right customer use cases

About Eric Spatzer

Experienced Business Development Leader with a demonstrated history of working in the computer software industry. Skilled in Analytical Skills, Coaching, Sales, Customer Relationship Management (CRM), and Management. Strong program and project leader with a Master of Business Administration (M.B.A.) focused in Finance, from Rollins College - Crummer Graduate School of Business.

Citrix

About Citrix

Citrix (NASDAQ:CTXS) is powering a better way to work with unified workspace, networking, and analytics solutions that help organizations unlock innovation, engage customers, and boost productivity, without sacrificing security. With Citrix, users get a seamless work experience and IT has a unified platform to secure, manage, and monitor diverse technologies in complex cloud environments. Citrix solutions are in use by more than 400,000 organizations including 99 percent of the Fortune 100 and 98 percent of the Fortune 500.

 You may also like:

 Sales Enablement Live: New Insights & Research from Miller Heiman CEO Byron Matthews

The many challenges of channel sales enablement & engagement with Justin Johnson

Special guest Mark Maes joins us and explains what he has learned during his 30-year journey, building one of the biggest construction companies in California. He also unveils how he helps businesses realize their potential using his High Five Priority Business Mapping tool.

One crucial element of his success was being able to create a uniquely powerful company culture. We talk to Mark about how he was able not just to marry his business culture up with sub-contractors but also acquire whole companies and then set about aligning their businesses values to his own.

We discuss how to first understand your employees and then begin to motivate them to emotionally buy-in to company goals. We look at how to foster a passionate workforce through incentivizing, and Mark explains why having a great company culture is like running your car engine on the highest quality oil.

You can find more information on Mark and his mapping tool here - https://maesllc.org/

Topics discussed:

Fostering a Great Business Culture: Mark’s Story - 1:02

Numbers and Processes: The Key to Effective Business Cultures - 7:55

Aligning Another Companies Values with Your Own - 10:01

Why Investing in a Culture is Like Investing in High Quality Car Oil - 16:45

Implementing Business Change on a Different Culture - 20:26

Motivating Employees Through Understanding and Incentivization - 24:24

How to Create a Passionate Workforce - 26:25

How Effective Cultures Are More Profitable - 30:29

Establishing Expectations - 35:00

Involving Employees in Business Culture Creation - 38:23

High Five Priority Business Mapping - 43:28

How to Get in Touch with Mark - 53:20

The graveyard is littered with companies who have died when they were abandoned by their customers. This is what happens when you don’t listen to them, and you lose touch with what matters.

----more----

Today, we live in a world where our customers want to help shape the brands they are passionate about and even control the conversation. It is a two-way dialogue in business today, and marketers have to understand how to navigate this new environment. In this podcast, we will learn how brands need to evolve to stay relevant, how to determine what data is valuable and actionable, and how companies are using data to develop meaningful loyalty and engagement.

About our guest, Jennifer Holt:

JENNIFER WEHR HOLT is a tenured Marketing professional with over 20 years of direct industry experience encompassing all aspects of the field. This experience has allowed Jennifer to start her own Marketing consulting company and Health & Wellness Website. 

She uses this combined wealth of industry and education experience by serving as an Adjunct Marketing and Advertising professor at Northern Kentucky University and West Virginia University. She teaches a wide range of undergraduate and graduate courses in Marketing, Advertising, Business Strategy, Data and Analysis & Segmentation.  She has been teaching for over 10 years and was honored by receiving the Outstanding Professor Award. Jennifer is a published author with articles appearing in Quirks, Womenista, Skinny Mom, numerous blogs and posts.

Jennifer is an active member in the community and an advocate for charitable organizations including being on the Board of Directors for the NKCCA, a KY Foster and Adoptive Parent, a St. Jude Partner in Hope, the American Heart Association, a previous Make a wish ‘Wish Granter’, a Guide Point Global Advisor, member of Marketing Moms & Minds, and nominated member of the 40 under 40 Business Courier class.   

Jennifer currently works as the Account Director of Kroger on-site in Cincinnati for Spins, LLC in Chicago.  Previously, Jennifer held Leadership positions at HR ProFile, MRSI, Directions Research,  and was VP of Marketing at RiskAware, where she developed and implemented overall marketing strategies and brand architecture.  

In her spare time, Jennifer enjoys the arts, tennis, traveling, and personal fitness training. She resides in the Cincinnati area with her daughter.

Workplace Perspective is a regular podcast series for employers and employees focusing on education, training, and the law to help organizations of all sizes develop and maintain successful employer / employee relationships.

 

Today’s special guest is plaintiff's employment law litigation attorney Neil Pedersen. SAFFIRE LEGAL PC’s founder and principal attorney Teresa McQueen talks with Mr. Pedersen about his thoughts on arbitration in general and the issue of inherent bias in the arbitration process. Drawing from 30+ years of litigation experience Mr. Pedersen shares his passionate view of the impacts of arbitration and the arbitration process on the employer/employee relationship. 

 

 

WORKPLACE PERSPECTIVE GIVES SPECIAL THANKS TO…

 

Neil Pedersen, Esq.

 

Paul Roberts

(Engineer/Associate Producer Extraordinaire!)

 

Stephen Vercelloni

(Composer Extraordinaire! Today’s episode features the song Grifter)

 

James Bohannan & The Knave At Knight

(DJs & "Radio Angels" E...

Did you ever use a picture you grabbed from the internet in a presentation or on your website or other marketing materials? That “free” picture might cost you up to $150,000 and a definite impact on your bottom line. Stephanie Pottick Esq., President of Pottick Law, joined us in the cafe to talk all about IP, trademarks and copyright!