OC Talk Radio

Confessions of a CMO: The Secrets and Successes Behind B2B’s Revenue Leaders

You can also read the transcript (and listen to this episode) on the Heinz Marketing Blog 

Listen in on a great discussion about Integrated Marketing.  Joe believes marketing (and economics) are about the audience and never about you.  Find out how a Government Major ended up in B2B Marketing and if he cares about events like Webinar World making money or not.  

Listen to the end to learn who has inspired and influenced Joe in his marketing career.   

As CMO, Joe Hyland is responsible for driving the global marketing, communication and brand strategy for ON24. He has over a decade of experience creating and marketing innovative products in the enterprise and SaaS software markets. Before joining ON24, Hyland was the CMO at Taulia, the SaaS market-leading financial supply chain company. He holds a Bachelor’s degree from Dartmouth College.

Thank you to our sponsor, MailTag.io.

MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails.

It’s a super helpful recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails.

For more info, be sure to check out MailTag.io!

For some of you this can be the most powerful 3 minutes of your life if you have the consciousness to take Matt's advice. 

For the full interview with Matt Maberry go here: 

Matt Mayberry: “You have to win in your mind before you win at your profession”

Matt Mayberry, a former NFL linebacker for the Chicago Bears joins Matt Heinz on today's episode.   

Matt Mayberry is currently one of the most read columnists for Entrepreneur Magazine, as well as an acclaimed keynote speaker, consultant and peak performance strategist. As the CEO of Matt Mayberry Enterprises, a training and consulting company, he specializes in maximizing the performance of individuals and organizations all over the world.

Matt is Indiana University’s current record holder for most sacks in a single game and was the team recipient of the prestigious Howard Brown Award, which exemplifies leadership, courage and work ethic. With a 4.45 forty yard dash, Mayberry was signed by the NFL Chicago Bears in 2010. Reaching the pinnacle of his sport, he suffered a life-changing injury. It was this event that inspired Mayberry to embrace his true passion—his true gift—helping others achieve massive success by learning how to turn failures into gifts.

As an in-demand keynote speaker, Matt is known for his innovative ideas on how to dominate, turn failure into gifts, improving sales effectiveness, and elevating human potential. Matt delivers keynote speeches with a strong focus on delivering actionable ideas and strategies designed to maximize business and personal performance. He addresses tens of thousands of men and women each year – on the subjects of peak performance, overcoming adversity, motivation, culture, and teamwork.

Matt is extremely passionate about creating an unforgettable experience for every audience that he speaks to. He inspires audiences with a combination of powerful stories, current research, and past experiences from his own life and athletic success that resonate long after each event comes to an end. Attendees leave every event with a detailed and specific action plan for applying their new ideas once they get back into their own routine. Matt has been rated one of the top speakers at every event he’s keynoted.

Throughout his career, he has been featured on numerous media outlets including NBC, Fox News, Business Insider, MSN Lifestyle, Fox Business, ABC, and ESPN to name a few. A partial list of his clients include Fifth Third Bank, USA Hockey, DuPont, Union Pacific Railroad, and Lowe’s.

Matt's his first book, Winning Plays, was release in September 2016.

He currently resides in Chicago, Illinois.

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Learning from the King: Sales Lessons & Musings from Jeffrey Gitomer

Is Sales Just a Mental Game? So says Sedric Hill with Matt Heinz

How Consistency and Focus Took Weldon Long from Jail to the Fortune 500

Learning from the King: Sales Lessons & Musings from Jeffrey Gitomer @gitomer

I am beyond excited and humbled to share this episode and Q & A with Jeffrey Gitomer. He is the King of Sales. If you're in sales, he is a household name. He literally wrote The Little Red Book of Selling and has published a number of different books. He is the author of the recently published ... in fact, published last week ... came out, Truthful Living: The First Writings of Napoleon Hill. Here's just a snippet: 

I recognized that you cannot be a great sales person until you become a great person. Those are the benchmarks. You can't become a great dad, until you become a great person ... or a great mom, until you become a great person ... or a great secretary, until you become a great person. Whatever it is that you're looking to do, you have to be a person before you become an it. And attitude and beliefs are some of the fundamentals in that process. Very few sales courses teach you about self-confidence. They're trying to teach you some technique that pisses other people off. Find the pain. What's your pain? The answer is, "None of your business." So, stop tryin' to extract things outta me. Why don't you try and find the pleasure?

Read the Full Transcript on the Heinz Marketing Blog starting 11/19/18

Leisure Society Eyewear Designer and Founder Shane Baum of Baumvision joined us in the studio! Shane is a member of the prestigious CFDA (Council Fashion Designers of America) and some of his CDFA reputable designer peers include Tom Ford, Calvin Klein, Donna Karen, Marc Jacobs to name a few. Shane has been in the eyewear industry for over 20 years and formerly designed for Louis Vuitton. Leisure Society Eyewear is all hand made in Japan and made from 100% titanium and plated in 12k, 18k, or 24k gold. 

About Leisure Society: Leisure Society by Shane Baum is an American luxury company designed for those who truly enjoy life’s greatest pleasures. Each piece has a timeless aesthetic constructed with the principle of heirloom design and quality, to create product that will last forever.  http://leisure-society.co About Baumvision: Baumvision is an eyewear design, manufacturing and distribution company whose clients include Paul Frank Industries, Modern Amusement, Shipley & Halmos, Kilsgaard and newest collaboration Rebecca Minkoff. Baumvision has exclusive European distribution partnerships with both MOSCOT and Barton Perreira.

The Zandbergen Report, where wealth strategies and investment wisdom collide, is led by host Bart Zandbergen, and is LIVE every Tuesday at 2pm on OC Talk Radio. The show is also available on iTunes, iHeartRadio, Spotify and Stitcher.

Interested in being a guest on The Zandbergen Report? Email [email protected].

Learn more about Bart by visiting www.BartZandbergen.com

Esteemed journalist and business writer Peter Brennan joins us in the studio to discuss the importance of writing in the business setting. After penning 30,000 articles in publications such as the New York Times, the Washington Post and Bloomberg Business, we sit down with Peter and discuss how business writing has evolved over the last 30 years.

We discover the significance of having a great editor to look over and improve your written work, how having bad grammar can cost you a promotion and why marketers use the same words in their copy over and over again.

Also in this episode we take a broader a look the disruption technology has brought to the media and other “giant” industries. Peter reveals the inside story on meeting business greats such as Steve Jobs and finally, he gives his thoughts on why the newspaper industry got the move into the internet age all wrong.

Find Peter’s book here - https://www.amazon.com/How-Write-Work-Quickly-Messages/dp/099079251X/

Peter’s Twitter Profile: https://twitter.com/PeterJBrennan1

Topics Discussed:

Importance of Writing Well in Business (Topic 1) 2:32

Why Good Editors Are Crucial (Topic 2) 7:08

How to Create a Great Business Story (Topic 2) 12:50

How AI is Disrupting Business Reporting (Topic 2) 20:05

How Newspapers Got the Move to the Internet Wrong (Topic 2) 22:07

How is Technology Disrupting Other Industries? (Topic 3) 27:19

What was Steve Jobs Really Like? Were the Biographies Accurate? (Topic 3) 35:00

How to Find the Right Words for Your Marketing Copy (Topic 3) 39:00

Why Bad Grammar Can Cost You (Topic 4) 42:00

Host, Laura Patterson interviews Greg Stock, CEO, Zenoss for her monthly program: Ready, Set, Grow! 

Ready, Set, Grow! is to provide a venue for CXOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. 

About Greg Stock:

Four-time software CEO Greg Stock is known for developing award-winning software applications, transforming organizational cultures, and successfully guiding companies through venture funding, M&A, and IPO. Greg’s track record spans more than 20 years of executive leadership with high-growth companies including Vovici (acquired by Verint), Mirage Networks (acquired by Trustwave), Vastera (IPO), and Manugistics (IPO).  Currently, Greg is the Chairman and CEO of Zenoss, a leader in IT Management software in Austin, Texas. Greg has led Zenoss to double-digit growth for four consecutive years and helped the company claim its spot as a 2017 Austin Business Journal’s “Best Places to Work” and 2016 Forbes “Best Places to Work.” Greg has also been named as a finalist for E&Y Entrepreneur of the Year in 2017 and 2018. Greg holds undergraduate and graduate degrees from Penn State. He still holds the record as the longest-tenured Drum Major in Blue Band history serving from 1982-1987.  He was the Smeal College’s first recipient of the Distinguished Undergraduate Achievement Award in 2008 and for the past 13 years, Greg has been a guest lecturer and mentor in the Smeal MBA Program. 

About Zenoss:

Zenoss helps the world’s largest organizations ensure their IT services and applications are always on.  From top secret military missions, to filling online prescriptions, or broadcasting the world’s most popular TV shows, Zenoss helps organizations keep mission critical services running by predicting and eliminated IT outages through IT Management Software.

Paul is an information industry veteran who has focused his career on optimizing financial and operational processes for growing businesses.

 

He started his career in the Australian Army Engineers where he earned his Degree in Computer Science focused on automating and streamlining the production of digital maps and charts.

 

He has founded and worked in software startups, held executive roles at SMBs like Continuus, MapInfo & FileNet and survived his experiences at larger companies like Unisys and IBM.

 

Today, Paul’s work with his former CFO, and now partner, Jim has rekindled his passion for working with business owners and executive teams to transform their business for data driven growth.

 

In his spare time Paul is passionate about family, dog fostering, mountain biking, sailing and adventure travel to explore ancient civilizations.

Listen as financial planner Tyrone French talks with United Success Network about their unique crowdfunding platform to help "those in need". Here on Orange County's only community radio station, OC Talk Radio.

Why are we so afraid of planning for final expenses? It's not like we can avoid them by just putting them off. Is it just because we're part of the Peter Pan generation and never going to get old? Or do we just think we can't afford to cover them in advance. Tune in as financial planner Tyrone French talks us thru this taboo topic and shows us how we can (for a few bucks now) buy everlasting peace. On this week's installment of CLOSING THE WEALTH GAP. On Orange County's only community radio station, OC Talk Radio.

There’s a widening wealth gap between the “haves” and the “have nots”. So which side of the divide are you on? And how do you bridge that gap and gain greater economic control, freedom and security for yourself and your loved ones? Welcome to CLOSING THE WEALTH GAP. The only show with weekly, workable tips, ideas and suggestions for average income earners LIKE YOU on how to regain control of your financial future, from the man who’s helped millions….Tyrone French from TYRONE FRENCH and ASSOCIATES. Right here on Orange County's only community radio station, OC TALK RADIO.