They attempted the impossible, and that makes them mighty! This week, Emily and V jump into the Firefly 'verse, and the Whedonverse at large, to take a look at the 2002 Firefly Immediate Assistance Campaign. They look at all of the odds stacked against Firefly by the Fox Network, and how so many of those marketing woes made the show catnip for fandom. Plus, the Jossification of scifi in the 2000s, silliness about Nathan Fillion and Jewel Staite, and why Firefly (gulp) might not hold up in 2023. Are you a Firefly fan? What are your Whedon thoughts?